In the age of digitization, an organization's most significant transformational advantage lies in its ability to anticipate customer demand, rapidly respond to it, implement effective strategies, and create value for stakeholders in emerging markets. Organizational agility, which refers to a company's capacity to anticipate, monitor, and adapt to volatile external market conditions, is crucial for enhancing competitiveness across all aspects of the organization (Harraf, Wanasika, Tate, & Talbott, 2015).