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"We need to collect data related to customers. First, we need to ensure that customers have full availability of our representative flavors. We can achieve this by asking customers about their top 5 favorite flavors and whether they are always the same or if they change according to the season or if they like to explore new flavors. We can collect this data by looking at the sales records of the previous months up to 3 years if possible. Additionally, we can supplement this dataset by asking cashiers to write down the ordered flavors if they are not included in the sales record. We can also ask direct questions to customers and offer an extra ice cream amount if they take the survey on their phone in an online format. The data will be stored in a spreadsheet, and the sales records will be stored in the POS database. The data will be available to the data analyst in real-time to iterate faster on the early results and improve the outcome's success." The topic is about collecting data related to customers for an ice cream business. The audience is likely the business owners or managers who want to improve their customer experience and sales by offering the most preferred flavors to their customers. To improve the clarity of the writing and better engage the audience, I suggest breaking down the process into smaller steps and explaining each step in detail. For example: Step 1: Ensure availability of representative flavors Ask customers about their top 5 favorite flavors Ask if they change according to season or if they like to explore new flavors Step 2: Collect data Look at sales records from previous months up to 3 years Ask cashiers to write down ordered flavors if not included in sales record Offer an extra ice cream amount for customers who take an online survey Step 3: Store data Data stored in spreadsheet Sales records stored in POS database Step 4: Analyze data and iterate Data available to data analyst in real-time Analyze early results and iterate or reinforce to improve success Furthermore, it could be helpful to include why collecting customer data is important and how it can benefit the business. Examples could include improving the customer experience, increasing sales, and creating targeted marketing campaigns.