## STEP 1 — LANGUAGE AUDIT Terms avoided in this draft and why: - **"Rockstar" / "ninja" / "guru"** — gendered-masculine coded, unprofessional, deters women and senior candidates from applying. - **"Hustle" / "grind" / "wear many hats"** — signals overwork culture, correlates with lower application rates from women and caregivers. - **"Aggressive" / "dominant" (to describe growth or candidate)** — masculine-coded per linguistic bias research (Gaucher et al.). - **"Work hard, play hard"** — exclusionary to candidates with caregiving responsibilities or disabilities. - **"Fast-paced, no hand-holding"** — discourages candidates who value mentorship/structure, no real signal of job content. None of these appear in the draft below. ═══════════════════════════ ## Growth Marketing Manager **Why This Role Matters:** This role directly determines whether the company hits its 3x user growth target next year. The person in this seat owns the paid spend and funnel decisions that either get us there or don't — there's no buffer layer between this role's choices and that outcome. **Summary:** We're hiring a Growth Marketing Manager to own paid acquisition spend and the user growth funnel end-to-end. You'll run the experimentation program that turns budget into compounding growth — deciding what to test, what to scale, and what to kill. This is a high-accountability role with a direct line to the company's top-line growth number. **Responsibilities:** - Own and allocate paid ad spend across channels to maximize return against the 3x growth target - Design, launch, and analyze A/B tests across acquisition and conversion touchpoints - Identify and fix the highest-leverage drop-off points in the user growth funnel - Translate test results into reallocated budget and updated channel strategy - Report growth funnel performance and spend efficiency to leadership on a regular cadence **Must-Have:** - 3-5 years in growth or performance marketing managing real paid media budgets - Direct experience designing and running A/B tests (not just reviewing results) - Demonstrated ownership of a user funnel — acquisition through conversion - Working knowledge of growth/marketing analytics tools (e.g., GA4, Mixpanel, Amplitude) - Comfort making and defending budget allocation decisions independently - Experience with at least one major paid channel (e.g., Meta Ads, Google Ads, TikTok Ads) at a spend level that required real optimization, not just setup **Nice-to-Have:** - Experience scaling a growth funnel during a high-growth period (2x+ YoY) - SQL or basic data querying ability for self-serve analysis - Experience with experimentation/feature-flagging platforms (e.g., Optimizely, LaunchDarkly) - Background in a subscription, marketplace, or app-based growth model ═══════════════════════════ ## STEP 4 — QUALITY CHECK - Flagged language from Step 1: **None present** ✅ - Must-Have count: **6** (within the 8-max limit) ✅ - Impact statement: **specific** (3x growth target, direct causal framing) — not generic ✅