Influencer Marketing Campaign

Campaign: "Glow Naturally with Opulent" Target Audience: Women aged 25-40 who are interested in skincare, natural and eco-friendly products, and beauty influencers. Platforms: Instagram and YouTube Content: A combination of sponsored posts, stories, reels, and YouTube videos featuring influencers using and reviewing Opulent's eco-friendly skincare products. The content will highlight the benefits of natural and sustainable skincare and the unique features of Opulent's products. The influencers will also share their personal skincare routines and how they incorporate Opulent products into their routines. Influencers: @sustainablychic (40K followers) - Sustainability advocate and beauty influencer @tashina_combs (70K followers) - Clean beauty blogger and YouTuber @withsarahjane (100K followers) - Skincare enthusiast and influencer @naturallymindful (20K followers) - Natural living and beauty influencer Engagement Strategies: Host a giveaway on Instagram and require participants to follow Opulent's page, like the post, and tag 3 friends. Encourage influencers to create a dedicated highlight on their Instagram profiles featuring Opulent products and link to Opulent's website. Collaborate with influencers to create IGTV and YouTube videos showcasing their skincare routines and featuring Opulent products. Create a branded hashtag (#GlowNaturallyWithOpulent) and encourage influencers and customers to use it in their posts. Offer a discount code for customers who purchase Opulent products during the campaign period. Metrics for Measuring Success: Engagement rate on sponsored posts, stories, and reels. Increase in Opulent's Instagram followers and website traffic. Number of sales during the campaign period. Reach and engagement of the branded hashtag (#GlowNaturallyWithOpulent). Feedback from influencers and customers through surveys and reviews. Budget Allocation: Influencer compensation: $7,000 Product costs for influencers: $1,000 Giveaway prize: $500 Advertising budget (Instagram and YouTube ads): $1,500 Timeline: The campaign will run for four weeks, starting on May 1st and ending on May 31st. Week 1: Send Opulent products to influencers. Instruct influencers to create their content and submit it for review. Launch the giveaway on Instagram. Launch Instagram and YouTube ads. Week 2-3: Post influencer content on Instagram and YouTube. Share influencers' posts and stories on Opulent's social media accounts. Continue running Instagram and YouTube ads. Engage with followers and respond to comments and DMs. Week 4: Evaluate the campaign's success based on the set metrics. Share a recap of the campaign's success with the influencers. Announce the giveaway winner. Expected Outcomes: By the end of the campaign, Opulent expects to: Increase brand awareness and reach a new audience through collaborations with influencers. Generate more than 50,000 impressions on Instagram and YouTube. Increase website traffic and sales by 25%. Acquire at least 500 new Instagram followers. Receive positive feedback and reviews from influencers and customers. Post-Campaign: After the campaign ends, Opulent will evaluate the results and use them to inform future marketing strategies. The following actions will be taken: Analyze the metrics to determine the campaign's success and identify areas for improvement. Share the results with the marketing team, executive management, and any relevant stakeholders. Thank the influencers for their collaboration and provide feedback on their performance. Encourage customers to leave reviews and provide feedback on Opulent's products and customer service. Use the content created by influencers in future marketing materials, such as social media posts, email newsletters, and product pages. Plan for future influencer collaborations and campaigns.