Influencer Marketing Campaign Plan

1. Influencer Selection 1. Five influencers that align with the product/service and target audience: 2. Lex Fridman (@lexfridman) - Twitter and Instagram - excels at creating educational content around AGI and AI topics. 3. Siraj Raval (@sirajraval) - YouTube and TikTok - excels at creating engaging and informative videos around AI and machine learning. 4. Rachel Thomas (@math_rachel) - Twitter and LinkedIn - excels at creating thought-provoking content around the ethical implications of AI and AGI. 5. Andrej Karpathy (@karpathy) - Twitter and GitHub - excels at creating technical content around deep learning and neural networks. 6. Timnit Gebru (@timnitGebru) - Twitter and LinkedIn - excels at creating content that explores the intersection of AI, ethics, and diversity. 2. Campaign Goals 1. Two primary goals for the campaign: 2. Increase brand awareness and credibility for AGI Digest among AGI and AI enthusiasts. 3. Drive website traffic and subscriptions to AGI Digest. 4. Three specific objectives to support each primary goal: 5. Reach 1 million people with the campaign messaging. 6. Generate 10,000 clicks to the AGI Digest website. 7. Convert 1,000 of those clicks into newsletter subscribers. 3. Content Strategy 1. Five content themes that align with the campaign goals and target audience: * Introduction to AGI Digest and its mission * Content idea: Video introducing the AGI Digest team and their mission to create a world with safe and beneficial AGI. * Expert interviews discussing AGI and AI trends and advancements * Content idea: Live Q&A session on Twitter with a prominent AI researcher. * AGI and AI ethics and implications * Content idea: Blog post exploring the ethical considerations and potential risks associated with AGI. * Deep dives into AGI and AI technologies * Content idea: Technical deep-dive article on the latest advancements in natural language processing. * Case studies on AGI and AI applications in different industries * Content idea: Video case study on the use of AGI in the healthcare industry. 4. Posting Schedule * Posting frequency for each influencer and platform: * Lex Fridman: Twitter - 3 tweets per week; Instagram - 2 posts per week * Siraj Raval: YouTube - 1 video per week; TikTok - 2 videos per week * Rachel Thomas: Twitter - 3 tweets per week; LinkedIn - 1 post per week * Andrej Karpathy: Twitter - 3 tweets per week; GitHub - 1 code repository per month * Timnit Gebru: Twitter - 3 tweets per week; LinkedIn - 1 post per week * Best times to post on each platform: * Twitter: Tuesday to Thursday, 1 pm to 3 pm * Instagram: Monday to Friday, 12 pm to 2 pm * YouTube: Tuesday and Thursday, 2 pm to 4 pm * TikTok: Thursday and Friday, 7 pm to 9 pm * LinkedIn: Wednesday, 9 am to 11 am 5. Performance Measurement * Tools to track influencer and campaign performance on each platform: * Twitter Analytics * Instagram Insights * YouTube Analytics * TikTok Analytics * LinkedIn Analytics * Metrics to measure the success of the campaign: * Reach (total and organic) * Click-through rate (CTR) * Conversion rate (website traffic to newsletter subscription) * Engagement rate (likes, comments, shares) * Metrics to measure the success of each influencer: * Impressions * Engagement rate * Click-through rate (for links shared by the influencer) 6. Timeline * Estimated timeframes for creating and launching each piece of content: * Introduction to AGI Digest and its mission - 1 week * Expert interviews discussing AGI and AI trends and advancements - 2 weeks * AGI and AI ethics and implications - 3 weeks * Deep dives into AGI and AI technologies - 4 weeks * Case studies on AGI and AI applications in different industries - 5 weeks * Timelines for influencer outreach and performance measurement: * Influencer outreach and negotiation - 2 weeks * Content creation and review - 6 weeks * Campaign launch and performance measurement - ongoing, throughout the duration of the campaign.