STEP 1 — INFLUENCER CRITERIA - Audience size: 10k-50k LinkedIn followers. - Engagement rate: 3-5%. - Content themes: Remote work, productivity, team management. - Values alignment: Practical, no hype. STEP 2 — OUTREACH ANGLES - Value-first: "I loved your post on async work. Here's a data point you might use." - Shared mission: "We both want remote teams to work better." - Data-driven: "Our data shows 40% of remote teams struggle with tool overload." - Social proof: "I saw you connected with [Mutual Contact]." - Direct ask: "Would you be open to a co-marketing partnership?" STEP 3 — 3-TOUCH SEQUENCE - Touch 1 (Email): "Your post on async work was spot-on. Here's a data point from our research." - Touch 2 (LinkedIn): "Hi [Name], loved your recent post. Would you be open to a quick chat about co-marketing?" - Touch 3 (Email): "Here's a proposal for a partnership that would benefit both audiences." STEP 4 — PARTNERSHIP PROPOSAL - Mutual value: They get exclusive data for content, we get exposure. - Deliverables: 1 co-branded webinar, 1 guest post, 1 LinkedIn Live. - Timeline: 4 weeks. - Next steps: 15-min call to align. STEP 5 — OUTREACH SCORE Reply: 8/10. Partnership: 7/10. Improvement: Add a specific data point in Touch 1 to increase reply rate.