Marketing Audience

Demographics: Age: Primarily adults aged 25-45, but also consider targeting younger and older age groups based on their interest in health and wellness. Gender: Both male and female. Location: Urban and suburban areas with a focus on regions where health and wellness trends are prevalent. Income: Middle to upper-middle income levels. To conduct market research and gather data for audience profiling, you can employ several methods: Surveys: Conduct online surveys or interviews to gather information about consumers' snacking habits, preferences, and motivations. Social media listening: Monitor social media platforms and relevant online communities to understand discussions and sentiments related to healthy snacking and specific consumer needs. Message and Creative Development: Craft a compelling message and value proposition that resonates with your target audience. Focus on the unique aspects of your healthy snack and emphasize the key value propositions and benefits it offers, such as: Nutritional benefits: Highlight the snack's healthy ingredients, low calorie or sugar content, and any specific dietary preferences it caters to (e.g., gluten-free, vegan, etc.). Convenience and portability: Emphasize how the snack fits into a busy lifestyle, making it easy to enjoy a nutritious option on the go. Iteration and Continuous Improvement: Based on campaign insights, you might consider changes or adaptations such as refining audience targeting, investing more resources in high-performing channels, adjusting messaging or creative assets based on customer feedback, or exploring new channels or partnerships to reach untapped audiences.