Merge-Tag Mapping Table (Mailchimp) Placeholder Mailchimp Merge Tag <<First_Name>> |FNAME| <<Company_Name>> |COMPANY| <<Use_Case>> |USE_CASE| Email 1: Welcome & Quick Start Subject: Welcome to BrightMetrics! Let’s Get You Set Up Greeting: Hi |FNAME|, Body + CTA: Welcome aboard! We’re thrilled you’re trying out BrightMetrics for your 14-day BI Dashboard Trial. BrightMetrics turns your raw data into jaw-dropping insights—no PhD required. Ready to roll? Simply log in to your dashboard and follow the “Get Started” wizard to connect your first data source. 👉 Launch Your Dashboard P.S. You’ll be amazed how much Quick Insights can accelerate your decision-making. Need help? Reply to this email anytime! Email 2: Connect Your Data Sources Subject: Fuel Your Dashboard: Connect Data in 2 Minutes Greeting: Hey |FNAME|, Body + CTA: Data is the lifeblood of any BI tool—luckily, hooking up your sources is a breeze. Click Integrations and pick your platform (Google Analytics, Salesforce, etc.). Once connected, BrightMetrics starts crunching numbers instantly. Free only: Schedule daily email summaries of your top metrics—no extra setup needed! (Free only) 👉 Connect Now P.S. Already hooked up your data? Awesome. Head to Dashboards to see your first charts live. Email 3: Explore Key Features Subject: Unlock Your First Insight with BrightMetrics Greeting: Hi |FNAME|, Body + CTA: You’ve got data. Now let’s turn it into action. Check out: Custom Dashboards: Drag-and-drop widgets to tailor views for your team. Automated Alerts: Get notified when a key metric spikes or dips. (Free only) Scheduled Reports: Email your top KPIs to stakeholders automatically. Dive in and explore one feature today—your next “aha!” moment is just a click away. 👉 Explore Features P.S. Pro tip: Use our Annotations tool to add context to spikes so everyone stays on the same page. Email 4: Resources & Community Subject: Level Up: Best Practices & Community Tips Greeting: Hey |FNAME|, Body + CTA: Want to get the most from your BI trial? We’ve got you covered: Knowledge Base: Step-by-step guides for every feature. On-Demand Webinars: Watch quick demos on advanced dashboards. User Forum: Swap tips with other BrightMetrics power users. Have a question or idea? Jump into the forum and start a thread—our team is active there daily. 👉 Visit Knowledge Base P.S. Remember, you’re not alone—our community is here to help you shine. Email 5: Trial Ending & Next Steps Subject: Your Trial Ends Soon—Ready to Level Up? Greeting: Hi |FNAME|, Body + CTA: Heads up: your 14-day trial wraps up in 3 days. Don’t lose access to your dashboards or scheduled reports! Upgrade now to keep the insights—and add even more power features: Advanced Forecasting Unlimited Data History Phone & Priority Support 👉 Upgrade Now P.S. Still have questions about which plan fits |COMPANY| best? Reply and let’s chat!