1) Launch Summary Product: Claude Desktop Business Ops Playbook (V1) Platforms: Gumroad, PromptBase, Email, X Launch_dt: Feb 15, 2026 9:00 AM GMT+8 2) Timeline Runbook T-24h Owner role: Operator Steps: - Final QA pass on product files (ZIP opens; README first) - Verify product page copy matches what’s inside the ZIP Checklist: [ ] ZIP downloads and opens [ ] README.md visible at root [ ] License + origin manifest included T-12h Owner role: Operator Steps: - Prepare 2 launch posts + 1 email draft - Pre-load any images and links Checklist: [ ] Links tested in incognito [ ] No “official” wording [ ] No guarantees/earnings claims T-4h Owner role: Operator Steps: - Run checkout test (if possible) or preview receipt delivery - Confirm refund policy fine print Checklist: [ ] Receipt message contains “Download files” [ ] Refund policy present T-1h Owner role: Operator Steps: - Final proofread (typos, formatting) Checklist: [ ] Pricing correct [ ] Cover image readable on mobile T-0 Owner role: Operator Steps: - Publish / switch to live - Post primary announcement Checklist: [ ] Listing is public [ ] Download works T+2h Owner role: Operator Steps: - Monitor replies/questions - Log issues Checklist: [ ] Support response templates ready T+6h Owner role: Operator Steps: - Post follow-up with 3 bullet benefits Checklist: [ ] Same link used everywhere T+24h Owner role: Operator Steps: - Run post-launch review Checklist: [ ] Metrics captured [ ] Listing edits noted 3) Platform QA Checklists Gumroad [ ] Title + summary filled [ ] Additional details filled [ ] ZIP uploaded [ ] Cover 1280x720 [ ] Receipt message correct [ ] Refund fine print set PromptBase [ ] Prompt has ≤5 variables [ ] 4 examples added [ ] Description matches actual output 4) Risk Log - Risk: Broken download link | Likelihood: Med | Impact: High | Mitigation: test download | Rollback: unpublish + re-upload - Risk: Confusing scope | Likelihood: Med | Impact: Med | Mitigation: clarify “what’s included” | Rollback: edit listing sections 5) Support Templates 1. “Thanks—can you tell me your goal + offer type? I’ll suggest the best workflow to start with.” 2. “If the ZIP won’t open, tell me your OS + browser and I’ll send troubleshooting steps.” 3. “This kit provides templates and workflows; results vary by use case. I’m happy to clarify usage.” 4. “If you purchased twice by accident, reply here and I’ll help resolve it.” 5. “For customization requests, please share your constraints and what outcome you want.” 6) Post-Launch Review Metrics: visits, conversion rate, refunds, support tickets, top questions Questions: - Which section of the page got most questions? - Which workflow was most interesting? Next actions: - Improve FAQ based on real questions - Add 1 more example output to listing