A. Ideal Lead Profile Description of Target Lead Founders or marketing managers of small-to-mid-sized D2C e-commerce brands who are already generating revenue but struggling with customer retention and repeat purchases. Key Characteristics Role: Founder, Co-founder, Marketing Manager, Growth Lead Business Type: Shopify/WooCommerce stores Revenue Stage: $10K–$200K/month Needs: Improve email revenue Automate customer journeys Increase repeat purchases Indicators of a Good-Fit Prospect Active social presence promoting products Recently launched new products Running paid ads (Meta/Google) Low engagement on email campaigns (if visible) Hiring for marketing roles B. Lead Discovery Suggestions Where to Find Leads LinkedIn (search + posts) Shopify store directories Instagram brand pages E-commerce communities (Facebook groups, Slack groups) Search Ideas / Filters LinkedIn filters: Industry: Retail / E-commerce Keywords: “Founder”, “E-commerce”, “D2C” Company size: 1–50 employees Search: “Shopify store owner” “D2C founder India” Signals to Look For Posting about sales, growth, or ads Asking for marketing advice Complaining about low conversions Announcing product launches C. Outreach Message Templates First Contact Message Hi [Name], I came across your brand and really liked what you're doing with [specific product/mention]. Quick question — are you currently doing anything to improve repeat purchases through email automation? I’ve been helping D2C brands increase their email revenue using simple AI-driven flows (no heavy setup). Happy to share a couple of ideas if you're open to it. Alternative Short Version Hey [Name], Loved your [product/brand]! Quick one — are you using email automation to drive repeat sales yet? I have a few ideas that might help. Personalization Angle Suggestions Mention a specific product Reference a recent post Talk about their brand story Mention ad creatives or campaigns D. Follow-Up Sequence Follow-Up 1 (After 2 Days — Gentle Reminder) Hi [Name], Just wanted to follow up in case my last message got buried. I had a couple of quick ideas that could help boost your repeat purchases — happy to share if relevant. Follow-Up 2 (After 4–5 Days — Value-Based) Hey [Name], One quick insight: most D2C brands I work with are missing 20–30% revenue just from not optimizing email flows. If you're curious, I can break this down for your store specifically. Follow-Up 3 (After 7 Days — Soft Exit) Hi [Name], Totally understand if this isn’t a priority right now. If you ever want to explore improving your email revenue, feel free to reach out anytime. E. Lead Qualification Notes Criteria to Evaluate Responses Are they currently using email marketing tools? Do they show interest in improving revenue? Are they decision-makers? What to Look for in Replies Curiosity (“How does it work?”) Pain points (“We struggle with retention”) Openness (“Tell me more”) When to Continue or Stop Outreach Continue: When they engage, ask questions, or show interest Pause: If replies are vague or delayed Stop: No response after 3–4 touches OR explicit disinterest F. Communication Guidelines Tone to Maintain Helpful and conversational Curious, not pushy Professional but friendly What to Avoid Long sales pitches Over-promising results Generic copy-paste messages Tips for Personalization Always include 1 specific detail about them Keep first message under 80 words Ask simple, low-friction questions Use their business context, not just their name