Output 1 AI won't replace marketers. Bad marketers will. Most agencies are scrambling to add "AI services" to their website. But they are just using ChatGPT to write the same generic fluff they were writing before. Last year, we wasted $5,000 on a campaign fully generated by AI without human oversight, and it tanked completely. Here is how to actually use AI for marketing: Use it for customer research, not final copy. Build custom GPTs trained on your top-performing ads. Edit aggressively for tone and human empathy. AI is an amplifier, not an autopilot. How are you using it in your daily workflow?