═══ PERSONAL BRAND KIT — Sarah Chen, UX Designer ═══ DELIVERABLE 1 — LINKEDIN HEADLINES Version A (SEO): UX Designer | Turning Complex Products Into Intuitive Experiences | Helped 20+ SaaS Companies Reduce Churn by 30% Version B (Curiosity): Most Apps Fail at UX. I Fix That. | Senior UX Designer | SaaS & FinTech Specialist Version C (Authority): Senior UX Designer for SaaS & FinTech | I Help Product Teams Ship Designs Users Actually Love RECOMMENDED: Version A — strongest keyword density + specific result --- DELIVERABLE 2 — LINKEDIN ABOUT Most SaaS products lose customers not because of price — but because the product is confusing. I've spent 8 years solving exactly that problem for product teams across the US and Europe. Here's the reality: when users can't figure out your product in the first 90 seconds, they leave. And they don't come back. Bad UX isn't just a design problem — it's a revenue problem. I'm Sarah, a Senior UX Designer specialising in SaaS and FinTech interfaces. I work with product teams to map user journeys, identify friction points, and design experiences that make the "aha moment" happen faster. My work has helped companies including a Series B FinTech reduce their onboarding drop-off rate by 34% and increase 30-day retention by 28%. I work best with: product managers and founders at SaaS companies (Series A to C) who know their product has potential but keep hearing "it's hard to use" from users. If that sounds like where you are right now, let's talk. Send me a DM or visit the link below. --- DELIVERABLE 3 — BRAND STATEMENT Version A: I help SaaS product teams reduce churn by designing interfaces users actually understand. Version B: I help growing SaaS companies turn confused users into loyal customers through UX design. RECOMMENDED: Version A — more specific and outcome-focused. --- DELIVERABLE 4 — TWITTER/X BIO Version A: Senior UX designer for SaaS & FinTech 🎨 Obsessed with making complex products feel effortless | Coffee-fuelled design nerd Version B: I design SaaS products people actually want to use | UX for FinTech & B2B | 8 years, 20+ products shipped --- DELIVERABLE 5 — EMAIL SIGNATURE Sarah Chen | Senior UX Designer Turning complex SaaS products into experiences users love Portfolio: sarahchen.design | LinkedIn: linkedin.com/in/sarahchen --- DELIVERABLE 6 — 30-DAY CONTENT PILLARS PILLAR 1: UX Education (40% of posts) Why: Positions you as the go-to expert for product teams who need to justify UX investment Post ideas: • "3 UX mistakes that killed 40% of your trial conversions (and how to fix them)" • "We redesigned one onboarding screen. 30-day retention jumped 28%. Here's what we changed." • "Why 'the design looks great' doesn't mean users understand it — the difference between beauty and usability" Frequency: 3x per week PILLAR 2: Behind the Process (35% of posts) Why: Builds trust by showing your thinking, not just your output Post ideas: • "I got a brief at 9am and had to present a redesign by 3pm. Here's exactly how I approached it." • "The 5 questions I ask before I touch Figma on every new project" • "Client said 'make it pop.' I said let's look at your data first. Here's what happened." Frequency: 2x per week PILLAR 3: Career & Industry (25% of posts) Why: Attracts job opportunities and builds your professional network Post ideas: • "What nobody tells you about transitioning from graphic design to UX (I did it 8 years ago)" • "I reviewed 50 UX portfolios this month. Here's the one mistake almost every junior designer made." • "The UX tools I actually use every day vs. the ones I only see in job postings" Frequency: 1–2x per week