PROFILE OPTIMISATION HEADLINE OPTIONS Option A: Product Manager | Turning User Research Into Roadmaps That Reduce Churn | B2B SaaS | London Option B: Senior PM → Head of Product | 34% Retention Improvement | Building Products Users Actually Keep Option C: Product Manager | B2B SaaS | Roadmap Strategy + User Research | Helping Teams Ship What Matters ABOUT SECTION 34% retention improvement. 18% churn reduction. One product decision that started with 60 user interviews. I am a Product Manager with 6 years of experience building B2B SaaS products that people keep using. My work sits at the intersection of deep customer empathy and rigorous data analysis — I run user interviews, study cohort data, and use both to make prioritisation decisions that engineering, design, and commercial teams can align behind. The work I am most proud of was not a feature launch. It was the decision to stop building features for one quarter and instead fix the onboarding experience based on what 60 users told us was breaking their first week. Time-to-first-value dropped from 14 days to 3. Retention improved 34%. Churn fell 18%. That outcome came from saying no to 11 other roadmap items while the team focused entirely on one problem. I help product teams at growth-stage SaaS companies move from reactive roadmaps to research-led product strategies that retain users and reduce churn. My approach is simple: talk to users before touching Jira, prioritise problems not features, and measure outcomes not outputs. If you are building a B2B SaaS product and want to talk about product strategy, roadmap prioritisation, or how to use user research to make better decisions — connect with me or send a message. EXPERIENCE SECTION REWRITE Senior Product Manager | [Company Name] | 2023 — Present Owned the end-to-end product roadmap for a core B2B SaaS dashboard serving 12,000 daily active users across 4 quarterly release cycles. - Reduced time-to-first-value from 14 days to 3 days through a research-led onboarding redesign grounded in 60 user interviews — improving 90-day retention by 34% - Cut monthly churn by 18% by identifying and removing the 3 friction points causing drop-off in the first week of product use - Introduced OKR framework across 2 product squads, improving sprint goal achievement rate from 61% to 84% in 2 quarters - Collaborated with sales and marketing on go-to-market strategy for 2 product launches contributing to 22% ARR growth in H2 2024 SKILLS SECTION Product Strategy, Roadmap Prioritisation, User Research, Agile and Scrum, Stakeholder Management, Product Analytics, A/B Testing, Go-to-Market Strategy, OKRs, Customer Discovery CONTENT STRATEGY CONTENT PILLARS Pillar 1 — Product Thinking and Decision Making Why this audience engages: PMs, founders, and engineering leaders all face roadmap and prioritisation decisions — content that challenges conventional PM wisdom gets shared widely Best format: Contrarian takes and insight posts Pillar 2 — User Research and Customer Empathy Why this audience engages: Most product teams know they should do more user research but do not know how — practical how-to content gets saved and bookmarked Best format: Tactical how-to posts with specific frameworks Pillar 3 — Career Growth in Product Management Why this audience engages: Thousands of PMs are trying to move from mid-level to senior — authentic career story content drives high engagement and follower growth Best format: Personal story posts with specific lessons 10 READY-TO-POST CONTENT IDEAS POST 1 — Pillar 1 — Contrarian Take Hook: The best product decision I ever made was cancelling a sprint. Caption: We had 11 items on the Q2 roadmap. All of them had been requested by sales, engineering, or the CEO at some point. All of them had business cases. None of them addressed the thing 60 users told us was breaking their first week. So we cancelled the sprint, ran 60 interviews in 3 weeks, and spent an entire quarter fixing one thing. Time-to-first-value dropped from 14 days to 3. Retention improved 34%. The 11 roadmap items that felt urgent in January did not matter as much as the one problem we kept avoiding. The best product managers I know are not the ones who ship the most. They are the ones who know what not to ship. CTA: What is the best decision you have made by doing less? Drop it in the comments. Hashtags: #productmanagement #productstrategy #roadmap #B2BSaaS POST 2 — Pillar 2 — How-To Hook: How to run a user interview in 20 minutes that changes your roadmap. Caption: Most PMs spend 60 minutes in a user interview and come away with opinions. Here is the framework that gives you decisions in 20 minutes. Three questions only. Question one: walk me through the last time you tried to do this without our product. Question two: what made you stop or switch to something else. Question three: if you could change one thing about the current experience, what would it be and why. That is it. No leading questions. No feature demos. No solution pitching. Just listening. Run 10 of these in a week and you will have more product direction than 3 months of analytics data can give you. CTA: Save this if you run user interviews. Which of these three questions do you find most useful? Hashtags: #userresearch #productmanagement #customerdiscovery #uxresearch POST 3 — Pillar 3 — Personal Story Hook: I got passed over for a promotion and it was the best thing that happened to my career. Caption: In 2022 I was two years into my first PM role and I was certain I was ready for senior. My manager disagreed. Her feedback: you ship things well but you do not yet think strategically about what not to ship. I was frustrated for about a week. Then I started paying attention to the decisions our Head of Product made that I had never noticed. Every week there were three or four things that did not make the roadmap that I would have included. I started asking why. The answers changed how I work. When I was promoted six months later it was not because I had shipped more. It was because I had learned how to say no with a reason behind it. The feedback that stings is usually the feedback worth listening to. CTA: Has a piece of difficult feedback ever changed how you work? I would like to hear it. Hashtags: #productmanagement #careergrowth #leadership #pmlife POST 4 — Pillar 1 — Insight Hook: Most product roadmaps are actually sales backlogs in disguise. Caption: Here is a pattern I have seen at three different companies. Sales loses a deal. Sales brings the feature request to the PM. The feature gets added to the roadmap because nobody wants to lose another deal. Six months later the roadmap is 40 percent features that were never requested by existing users. The product gets harder to use. Churn increases. Sales loses more deals. The cycle continues. The fix is not a better prioritisation framework. It is a clearer definition of who the product is for. When you know exactly which customer you are building for, every sales request is easy to evaluate against a single question: does this help that customer or does it help us win a different customer? CTA: Have you seen this pattern? How did you handle it? Hashtags: #productmanagement #productstrategy #saas #roadmap POST 5 — Pillar 2 — How-To Hook: Five questions that reveal if your onboarding is broken before you check analytics. Caption: Before looking at drop-off data, ask yourself these five questions about your onboarding. One: can a new user complete their first meaningful action without reading documentation? Two: does the first session end with the user having achieved something, or just having explored the interface? Three: does your welcome email tell the user what to do next or just say welcome? Four: if a user does not log in for 3 days, does anything happen? Five: do you know what percentage of new users complete onboarding versus abandon it? If you answered no to three or more of these, the analytics will confirm what you already know. These questions are faster than a full audit and they point you at the right data to look at next. CTA: Save this. Which of these five is the biggest gap in your current onboarding? Hashtags: #productmanagement #onboarding #userexperience #saas POST 6 — Pillar 3 — Personal Story Hook: The interview question that nearly cost me my current job. Caption: Three years ago I interviewed for a Senior PM role at a company I genuinely wanted to work at. The interviewer asked me to walk through a product I had shipped end to end. I chose a feature I was proud of. I talked about the build. I talked about the launch. I talked about the metrics at launch. She stopped me and asked: what happened to retention six months later? I did not know. Not because I had not been paying attention. Because I had moved onto the next thing and nobody had told me to check. I did not get that job. But I have never shipped a feature since without setting a 90-day retention check in the calendar on launch day. The interview I failed taught me more about product management than the one I passed. CTA: What is one thing a job interview taught you that you still use today? Hashtags: #productmanagement #careerlessons #jobinterview #pmlife POST 7 — Pillar 1 — Contrarian Take Hook: Your NPS score is lying to you and here is how. Caption: NPS measures satisfaction at a single moment. It does not measure whether the product is actually helping users achieve what they came to do. A user can give you a 9 out of 10 NPS score and still churn three months later. It happens constantly in SaaS. They liked the experience. They did not achieve the outcome. The metric we should be measuring alongside NPS is outcome completion rate — the percentage of users who achieved the primary job they signed up to do within their first 90 days. That number predicts retention better than NPS in every product I have worked on. If you are not measuring outcome completion, your NPS score is telling you whether people like you, not whether you are working. CTA: Does your team measure outcome completion? What do you call it? Hashtags: #productmanagement #metrics #nps #retention POST 8 — Pillar 2 — How-To Hook: How to prioritise a backlog when everything feels equally urgent. Caption: When everything is urgent, nothing is prioritised. Here is the framework I use when a backlog has 30 items and four stakeholders all insisting their item is the most important. Step one: score every item on two dimensions only — user impact and strategic alignment. Nothing else. Not effort, not technical complexity, not who asked for it. Step two: plot them on a 2x2. High impact and high alignment go first. Everything else waits or gets cut. Step three: take the top three items to the next planning session and ask engineering for a rough effort estimate on those three only. This takes 45 minutes and produces a defensible prioritisation decision that every stakeholder can see the logic of. It does not require a perfect framework. It requires a consistent one. CTA: Save this for your next planning session. What prioritisation method does your team use? Hashtags: #productmanagement #prioritisation #agile #productstrategy POST 9 — Pillar 3 — Social Proof Hook: She went from associate PM to senior in 14 months. Here is what changed. Caption: A PM I mentored came to me 14 months ago frustrated that she had been an associate PM for two years without a promotion. Her manager's feedback was that she was good at execution but not yet thinking at a senior level. We worked on one thing: changing her default question from how do I build this to why are we building this. Every sprint planning, every stakeholder conversation, every product review — that question first. Fourteen months later she was promoted to Senior PM. Her manager's feedback at review: she has become someone who shapes the roadmap, not just delivers it. The question that changes your PM career is not how. It is why. CTA: What was the shift that changed how you work as a PM? Share it below. Hashtags: #productmanagement #careergrowth #mentorship #womenintech POST 10 — Pillar 1 — Insight Hook: The three words that kill more product careers than any bad decision. Caption: We have always done it this way. I have heard this sentence in product reviews at five different companies. Sometimes about a pricing model. Sometimes about a feature nobody uses. Sometimes about a process so embedded in the workflow that questioning it feels unsafe. The products that compound — the ones that keep growing after the initial growth curve flattens — all have one thing in common. Someone at some point decided that the way things had always been done was a hypothesis, not a fact. And then tested it. The three most valuable words in product management are not ship it fast. They are why do we. CTA: What assumption at your company is overdue for a test? Hashtags: #productmanagement #innovation #productstrategy #leadership POSTING STRATEGY Optimal frequency: 3 posts per week — Tuesday, Thursday, and one weekend day. Best posting times: Tuesday and Thursday between 7am and 9am or 12pm and 1pm in the target audience's timezone — LinkedIn organic reach peaks during commute and lunch hours. Daily engagement action: Spend 10 minutes each morning leaving a substantive comment on 3 posts from founders, PMs, or SaaS leaders in your target audience — not generic agreement, a specific insight or counterpoint. This surfaces your profile to their audiences without posting.