HEADLINE VARIATIONS: A: Digital Marketing Manager • Scaled 3 SaaS Brands from $0 to $2M ARR | Paid Ads + SEO + Content | Ex-HubSpot Partner Agency B: Helping B2B SaaS Companies Cut CAC by 40% | Digital Marketing Manager | $4.2M Pipeline Generated | Google + Meta Ads Specialist C: Digital Marketing Manager | 200+ Campaigns Managed | 4.8x Average ROAS | Turning Ad Budgets Into Predictable Revenue Engines ABOUT SECTION: The average B2B company wastes 43 cents of every marketing dollar on audiences that will never convert — not because the product is wrong, but because the targeting strategy was built for impressions, not decisions. Over four years, I have engineered marketing ecosystems for three high-growth SaaS companies at the critical $500K to $2M ARR inflection point — the stage where most marketing teams scale spend before fixing fundamentals. I spearheaded a full-funnel restructure that generated $4.2M in pipeline within 18 months, reduced customer acquisition cost by 41%, and maintained 4.8x ROAS across $500K in monthly ad spend without increasing the team headcount by a single person. I architect demand generation systems. I build content ecosystems that compound. I turn paid budgets into predictable pipelines. If you are scaling a SaaS brand past $1M ARR and your marketing feels like gambling, send me a message — I read every one. EXPERIENCE BULLETS: • Spearheaded complete paid acquisition restructure that generated $4.2M in pipeline within 18 months at 4.8x ROAS across Google and Meta channels • Orchestrated SEO content strategy that grew organic traffic 312% in 9 months reducing paid dependency by $180K annually • Engineered marketing automation system that decreased lead response time from 4 hours to 11 minutes increasing conversion rate by 67% SKILLS: Demand Generation, Paid Acquisition, SEO Strategy, Marketing Automation, Revenue Operations, Content Marketing, Conversion Rate Optimization, B2B SaaS Marketing POST IDEA: Hook: I wasted $340K in ad spend before learning this one thing. Story: Our ROAS was 1.2x for 6 months. We tried new creatives, new audiences, new platforms. Nothing worked. Then we fixed our landing page headline. ROAS jumped to 4.8x in 3 weeks. Lesson: Most paid media problems are actually conversion problems in disguise. CTA: What is the most expensive mistake your marketing team ever made?