Scenario: A logo brief for a specialty coffee roaster serving discerning home brewers. Personality: honest, warm, precise. Constraint: must work on a coffee bag label and a small round app icon. 1. BRAND SNAPSHOT — "Driftwood Roasters" roasts small-batch single-origin coffee with total transparency. The logo must communicate one idea: craft you can trace from bean to cup. 2. DESIGN DIRECTION — Combination mark: a simple wordmark with a small, abstract origin symbol. The symbol should suggest a single coffee bean doubling as a map pin, echoing traceability. 3. VISUAL ELEMENTS — - Color: deep roast brown with one warm accent (amber) for the origin pin — earthy, not corporate. - Shape: rounded, hand-finished forms; nothing too geometric or sterile. - Typography: a sturdy humanist sans with a slightly warm, uneven baseline; the wordmark should feel set, not drawn. - Negative space: the bean/pin should read at a glance, with no thin strokes that vanish at small size. 4. USAGE NOTES — Must stay legible at 16px (app icon) and in one-color stamp form on kraft paper. Dark-background version needed for the website footer. 5. RED FLAGS — No coffee-cup or steam clichés. No overly glossy "chain store" look. No green-and-brown cliché pairing that reads as generic fair-trade branding.