PART 1 — LOYALTY PROGRAM STRUCTURE TIER 1 — The Seedling How to qualify: First purchase Benefits: - Early access to new product launches - 5% discount on every order - Free recipe guide with first order TIER 2 — The Bloom How to qualify: $150 spent per year Benefits: - 10% discount on every order - Free shipping on all orders - Birthday surprise gift - Exclusive member-only blends TIER 3 — The Harvest (VIP) How to qualify: $500 spent per year Benefits: - 15% discount on every order - Free express shipping always - Quarterly VIP box (exclusive products) - Personal wellness consultation call - First access to limited edition collections PART 2 — ACTIVATION EMAILS EMAIL 1 — Welcome to the program Subject line: Welcome to the NatureBox family 🌱 Preview text: Your journey to better mornings starts right here. Hey, You just took your first step into something special. Welcome to the NatureBox Loyalty Program — where every sip brings you closer to more rewards, more perks and more of what you love. As a brand new Seedling member, you already unlock: — 5% off every single order — Early access to all new launches — A free recipe guide arriving with your next order This is just the beginning. The more you explore NatureBox, the more you grow — from Seedling to Bloom to our exclusive Harvest VIP tier, where the real magic happens. Thank you for choosing us. Now go make yourself a perfect cup. [Explore My Rewards →] EMAIL 2 — Tier upgrade notification Subject line: You've bloomed — welcome to Tier 2 🌸 Preview text: You've unlocked better discounts, free shipping and more. Hey, You did it — you've officially reached The Bloom tier at NatureBox. This isn't just a status upgrade. It's a whole new level of NatureBox experience. Here's what you've unlocked today: — 10% off every order (upgraded from 5%) — Free shipping on everything, always — A birthday surprise gift just for you — Access to exclusive member-only blends You're now in the top tier of our community — and you're closer than ever to our VIP Harvest level, where the perks get truly extraordinary. Keep exploring. Keep sipping. The best is yet to come. [See My New Perks →] EMAIL 3 — VIP exclusive reward Subject line: You're a Harvest VIP — here's your gift 🎁 Preview text: An exclusive reward just for our most loyal NatureBox members. Hey, You've reached the top — and we want to celebrate you properly. As a NatureBox Harvest VIP, you've shown us what loyalty really looks like. So we're sending you something special: your exclusive quarterly VIP box, curated personally for our top members, is on its way. Inside, you'll find products not available anywhere else — limited edition blends, early prototypes and member-only surprises we think you're going to love. This is our way of saying thank you. Not just for the purchases — but for being part of what makes NatureBox what it is. Your box ships within 48 hours. No action needed. [View My VIP Benefits →]