The target audience for the FitBit Inspire 2 is individuals who are looking to improve their overall health and fitness, and are looking for an easy-to-use and convenient way to track their daily activity, sleep, and heart rate. This audience may include people of all ages, but is likely to be most popular among adults who are interested in tracking their fitness progress and setting goals for themselves.
This target audience may also be looking for an affordable alternative to more high-end fitness trackers. Some key characteristics of this target audience may include:
- Active lifestyle: This target audience is likely to be engaged in regular physical activity, whether that be through organized sports, gym-based workouts, or simply walking and cycling. They may be looking for a way to track their progress and set new goals for themselves.
- Health-conscious: This target audience is likely to be interested in maintaining a healthy lifestyle and may be looking for ways to improve their overall health and wellbeing.
- Tech-savvy: This target audience is likely to be comfortable with using technology, such as smartphones and other mobile devices, and may be looking for a fitness tracker that is easy to use and syncs with their existing devices.
- Busy and on-the-go: This target audience may have busy schedules and may be looking for a fitness tracker that is easy to use and can be worn throughout the day.