MARKET GAP INTELLIGENCE REPORT Market: Sustainable beauty products Customer segment: Women aged 25–40 who want effective beauty products with lower environmental impact Geography: Spain Business context: Exploring opportunities for a new consumer brand Research depth: Deep EXECUTIVE SUMMARY The strongest potential gap is not simply “more sustainable beauty products.” The more specific opportunity is to make sustainability easier to understand and combine it with clear product performance, convenience, and trustworthy claims. 1. MARKET STRUCTURE The market contains conventional beauty brands, premium sustainable brands, natural/certified products, refill concepts, and direct-to-consumer brands. Customers can already access many sustainable alternatives, but the market remains fragmented around price, effectiveness, convenience, packaging, and transparency. 2. KEY MARKET GAPS Gap 1 — Sustainability without compromising convenience Customers may value sustainability but reject products that require significant behavioral changes. Gap 2 — Clear sustainability communication Consumers may find environmental claims difficult to compare or verify. Gap 3 — Accessible sustainable beauty Some sustainable products are positioned at premium prices, potentially limiting adoption. 3. UNDERSERVED CUSTOMER NEED The strongest underserved need is a beauty experience that makes sustainable choices simple while maintaining the performance and convenience customers expect from mainstream products. 4. CURRENT MARKET RESPONSE Existing solutions address individual elements such as natural ingredients, refillable packaging, ethical sourcing, or premium branding. The gap is the combination of these benefits into a simple and credible customer proposition. 5. OPPORTUNITY Develop a beauty brand focused on effective everyday products with transparent sustainability information, convenient formats, and accessible positioning. 6. GAP ATTRACTIVENESS Customer demand: 8/10 Competitive intensity: 6/10 Unmet need: 8/10 Differentiation potential: 8/10 Commercial potential: 8/10 Execution feasibility: 7/10 Overall Gap Score: 78/100 7. VALIDATION PRIORITIES Before investing in product development: - Interview target customers about current sustainable beauty purchases. - Identify which barriers prevent repeat purchases. - Test different value propositions. - Compare willingness to pay across positioning options. - Test a landing page before developing a full product range. FINAL VERDICT The market contains attractive gaps, but success would depend on solving a specific customer tension rather than entering the broad “sustainable beauty” category. The strongest direction is convenience + credible sustainability + performance.