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(claude-5-5-opus)
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2,772
Example input
[PARTY_DETAILS]: Agency: DigiRocket Marketing Pvt Ltd, Mumbai Maharashtra India, full-service digital marketing agency. Client: FreshBrew Coffee Pvt Ltd, Mumbai India, specialty coffee chain with 12 outlets
[SERVICE_SCOPE]: Social media management Instagram and Facebook, monthly content creation 20 posts per month, Meta Ads management with INR 80000 monthly ad spend budget, monthly performance report, brand strategy not included, influencer management not included
[FEES_AND_PAYMENT]: Monthly retainer INR 55000 per month for all services excluding ad spend, ad spend funded separately by Client, payable on 1st of each month NEFT, GST invoice monthly, late payment interest 18 percent per annum after 15 days, third-party costs at cost with prior approval over INR 3000
[IP_AND_DELIVERABLES]: All creative assets posts reels and graphics transfer to Client on full payment, Agency retains proprietary templates and content frameworks, Client owns all social media account data, Agency receives business manager access not password access, non-solicitation 12 months after termination
[LEGAL_PREFERENCES]: Maharashtra India governing law, ASCI guidelines apply to advertising content, IT Act 2000 and DPDP Act 2023 apply to digital data, Consumer Protection Act 2019 applies, direct negotiation then arbitration Mumbai, GST on Agency fees to be confirmed, income tax to be confirmed, 30 day notice to terminate for convenience
Example output
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DRAFT FOR ATTORNEY REVIEW ONLY —
NOT LEGAL OR FINANCIAL ADVICE
IMPORTANT: DigiRocket Marketing Pvt Ltd
does NOT guarantee specific social media
results, follower growth, engagement
rates, or sales conversions from any
campaign. Marketing outcomes depend on
many factors outside the Agency's control.
This document is a structured preparation
draft only. ASCI Advertising Standards
Council of India code compliance for
all campaign content, Consumer Protection
Act 2019 India compliance for advertising
claims and outcomes disclaimers, Digital
Personal Data Protection Act 2023 India
compliance for processing campaign
audience personal data, IT Act 2000
compliance for digital marketing activities,
GST registration and invoicing obligations
under the CGST Act 2017 on Agency fees,
income tax treatment of marketing retainer
income, Meta platform Business Manager
terms of service compliance, and limitation
of liability enforceability under the
Indian Contract Act 1872 must all be
confirmed with a qualified Indian attorney
and tax advisor before this agreement
is signed.
--------------------------------------------------
MARKETING AGENCY AGREEMENT —
DRAFT FOR ATTORNEY REVIEW
Document Ref: MAA-2026-001
Date of Preparation: June 1 2026
AGENCY:
DigiRocket Marketing Pvt Ltd
Mumbai Maharashtra India
Email: [agency email]
CLIENT:
FreshBrew Coffee Pvt Ltd
Mumbai Maharashtra India
Email: [client email]
1. RECITALS
1.1 DigiRocket Marketing Pvt Ltd is a
full-service digital marketing agency
based in Mumbai Maharashtra India with
expertise in social media management,
content creation, and paid advertising
for consumer brand and F&B clients.
1.2 FreshBrew Coffee Pvt Ltd is a specialty
coffee chain with 12 outlets based
in Mumbai India seeking professional
social media management, content
creation, and Meta Ads management
services to grow its brand audience
and drive footfall.
1.3 Both parties confirm their mutual intent
to document this marketing engagement
on the terms of this agreement.
2. DEFINITIONS
2.1 Agency: DigiRocket Marketing Pvt Ltd.
2.2 Client: FreshBrew Coffee Pvt Ltd.
2.3 Services: The digital marketing services
described in Section 4.
2.4 Campaign: Any planned sequence of
marketing activities executed by the
Agency on behalf of the Client.
2.5 Deliverables: All social media posts,
reels, graphics, copy, and campaign
materials produced by the Agency under
this agreement.
2.6 Ad Spend: The INR 80,000 monthly
advertising budget funded directly
by the Client for Meta Ads campaigns.
2.7 Creative Assets: All design files,
video content, copy, and graphics
produced for the Client under this
agreement.
2.8 Platform Accounts: FreshBrew Coffee
Pvt Ltd's Instagram and Facebook
business accounts managed by the
Agency under this agreement.
2.9 Confidential Information: All Client
business strategy, campaign data,
audience data, and marketing performance
information.
2.10 Performance Report: The monthly
report described in Section 7.
2.11 Governing Law: Laws of Maharashtra
India.
2.12 Effective Date: The date both parties
sign this agreement.
3. SCOPE OF SERVICES
3.1 DigiRocket Marketing Pvt Ltd will
provide the following Services to
FreshBrew Coffee Pvt Ltd during the
engagement:
1. Social media account management
for FreshBrew Coffee Pvt Ltd's
official Instagram and Facebook
accounts including daily monitoring,
comment moderation, and community
management.
2. Monthly content creation of up to
20 posts per month covering static
graphics, Instagram Reels, and
Facebook posts in accordance with
FreshBrew Coffee Pvt Ltd's brand
guidelines.
3. Meta Ads management including
campaign setup, audience targeting,
creative testing, and optimization
for the agreed monthly Ad Spend
budget of INR 80,000 funded
separately by the Client.
4. Monthly performance report as
described in Section 7.
3.2 The following services are NOT included
in this engagement:
1. Brand strategy or brand identity
development.
2. Influencer identification, management,
or payment.
3. Website development or SEO services.
4. Offline or print marketing.
5. Photography or videography shoots
unless separately agreed in writing.
6. Any platform other than Instagram
and Facebook.
4. CLIENT APPROVAL PROCESS
4.1 DigiRocket Marketing Pvt Ltd will
submit all Deliverables including post
content, graphics, reels, and campaign
copy to FreshBrew Coffee Pvt Ltd for
written approval via email or agreed
project management platform at least
3 business days before the scheduled
publication date.
4.2 FreshBrew Coffee Pvt Ltd must respond
with written approval, revision
requests, or rejection within 2 business
days of submission.
4.3 If FreshBrew Coffee Pvt Ltd does not
respond within 2 business days,
DigiRocket Marketing Pvt Ltd may treat
the Deliverable as approved and proceed
with scheduling or publication.
4.4 Once FreshBrew Coffee Pvt Ltd approves
a Deliverable in writing, DigiRocket
Marketing Pvt Ltd is not responsible
for any inaccurate product claims,
pricing errors, or regulatory compliance
issues that FreshBrew Coffee Pvt Ltd
should have identified during the
approval review.
4.5 Note: Client approval obligations for
advertising content under ASCI
guidelines and Consumer Protection
Act 2019 India must be confirmed with
a qualified attorney.
5. AD SPEND MANAGEMENT
5.1 The monthly Meta Ads ad spend budget
is INR 80,000 funded directly by
FreshBrew Coffee Pvt Ltd separately
from the Agency retainer fee.
5.2 FreshBrew Coffee Pvt Ltd will fund
its Meta Ads account via its own credit
card or payment method. DigiRocket
Marketing Pvt Ltd will not advance
ad spend on the Client's behalf.
5.3 DigiRocket Marketing Pvt Ltd will
manage the Meta Ads campaigns within
the agreed monthly budget and will
provide a monthly ad spend utilization
summary as part of the Performance
Report.
5.4 DigiRocket Marketing Pvt Ltd is not
responsible for ad rejection, platform
policy changes, or reduced reach caused
by Meta platform algorithm changes
outside the Agency's control.
5.5 Note: GST implications for the Client
on Meta Ads spend under Indian GST
law including reverse charge mechanism
on imported digital advertising services
must be confirmed with a qualified
Indian tax advisor.
6. PERFORMANCE REPORTING
6.1 DigiRocket Marketing Pvt Ltd will
provide FreshBrew Coffee Pvt Ltd with
a monthly performance report within
7 days of each month end covering:
1. Total posts published and content
calendar adherence.
2. Instagram and Facebook page followers
and follower growth.
3. Total reach, impressions, and
engagement rate for the month.
4. Meta Ads campaign performance
covering spend, reach, clicks, and
cost per result.
6.2 All performance data is sourced from
Meta Business Suite and Instagram
Insights platform analytics. Data
accuracy is subject to Meta's reporting
systems and does not constitute a
guarantee of future performance.
7. RESULTS DISCLAIMER
7.1 DigiRocket Marketing Pvt Ltd makes
no guarantee, warranty, or representation
as to specific campaign results including
follower growth, engagement rates, reach
figures, ad conversion rates, foot
traffic to FreshBrew Coffee Pvt Ltd's
outlets, or revenue outcomes from any
campaign.
7.2 Marketing results depend on many factors
outside DigiRocket Marketing Pvt Ltd's
control including Meta platform algorithm
changes, competitor activity, seasonality,
product and pricing changes, and market
conditions in Mumbai.
7.3 Any examples of past campaign results
referenced by DigiRocket Marketing
Pvt Ltd in its marketing or proposals
are illustrative only and are not a
guarantee of outcomes for FreshBrew
Coffee Pvt Ltd.
7.4 Note: Outcome disclaimers in marketing
service agreements must comply with
the Consumer Protection Act 2019 India
and ASCI guidelines. A qualified attorney
must confirm before signing.
8. ADVERTISING STANDARDS AND COMPLIANCE
8.1 DigiRocket Marketing Pvt Ltd will
produce all Creative Assets and campaign
content in compliance with ASCI
Advertising Standards Council of India
guidelines and applicable consumer
protection requirements.
8.2 FreshBrew Coffee Pvt Ltd is responsible
for ensuring all product descriptions,
pricing claims, promotional offer
terms, and food safety or FSSAI-related
claims in approved campaign content
are accurate and regulatory compliant.
8.3 DigiRocket Marketing Pvt Ltd will
flag any content it reasonably believes
may breach ASCI guidelines or applicable
advertising standards but FreshBrew
Coffee Pvt Ltd bears ultimate
responsibility for approved content.
8.4 Note: ASCI guidelines, Consumer
Protection Act 2019 India advertising
requirements, FSSAI food advertising
compliance, and applicable IT Act 2000
digital advertising obligations must
be confirmed with a qualified attorney.
9. PLATFORM ACCOUNT ACCESS AND DATA
9.1 DigiRocket Marketing Pvt Ltd will
access and manage FreshBrew Coffee
Pvt Ltd's Instagram and Facebook
accounts through Meta Business Manager
using designated Agency access only.
DigiRocket Marketing Pvt Ltd will
not request or hold FreshBrew Coffee
Pvt Ltd's account passwords.
9.2 All Platform Accounts, social media
pages, ad account data, audience data,
and business manager data remain the
sole property of FreshBrew Coffee Pvt
Ltd at all times.
9.3 DigiRocket Marketing Pvt Ltd will
not add any third party to FreshBrew
Coffee Pvt Ltd's platform accounts
without prior written consent.
9.4 Note: Meta Business Manager terms
of service governing Agency access
to Client ad accounts and applicable
DPDP Act 2023 India data protection
obligations for digital marketing
audience data must be confirmed with
a qualified attorney.
10. INTELLECTUAL PROPERTY AND DELIVERABLES
10.1 All Creative Assets including social
media graphics, Reels, copy, and
campaign materials produced specifically
by DigiRocket Marketing Pvt Ltd for
FreshBrew Coffee Pvt Ltd under this
agreement transfer to FreshBrew Coffee
Pvt Ltd as the Client's property on
full payment of all outstanding fees
under the Copyright Act 1957 India.
10.2 DigiRocket Marketing Pvt Ltd retains
all intellectual property in its
proprietary content frameworks, design
templates, audience research
methodologies, and internal tools
used to create the Deliverables.
10.3 FreshBrew Coffee Pvt Ltd receives
no rights in DigiRocket Marketing
Pvt Ltd's Background IP. FreshBrew
Coffee Pvt Ltd may use delivered
Creative Assets freely after full
payment without restriction.
10.4 Note: IP ownership of commissioned
marketing creative work under the
Copyright Act 1957 India and the
distinction between commissioned works
and Agency Background IP must be
confirmed with a qualified Indian
attorney.
11. CONFIDENTIALITY
11.1 DigiRocket Marketing Pvt Ltd will
keep all FreshBrew Coffee Pvt Ltd's
business information, marketing strategy,
campaign data, and customer audience
data strictly confidential during the
engagement and for 2 years after
termination.
11.2 FreshBrew Coffee Pvt Ltd will keep
DigiRocket Marketing Pvt Ltd's
methodologies, pricing, and proprietary
campaign frameworks confidential.
11.3 Exceptions apply where disclosure
is required by applicable Indian law,
court order, or ASCI regulatory
authority.
12. DATA PROTECTION AND PRIVACY
12.1 DigiRocket Marketing Pvt Ltd will
process any personal data of FreshBrew
Coffee Pvt Ltd's customers or campaign
audiences including ad targeting data
only in accordance with the Digital
Personal Data Protection Act 2023
India and FreshBrew Coffee Pvt Ltd's
instructions.
12.2 FreshBrew Coffee Pvt Ltd is the data
principal for its own customer data.
DigiRocket Marketing Pvt Ltd acts
as a data fiduciary or processor for
such data only to the extent required
to deliver the Services.
12.3 Note: DPDP Act 2023 compliance for
digital marketing agencies processing
client customer data and Meta Ads
audience targeting data, and applicable
consent requirements for retargeting
audiences, must be confirmed with a
qualified Indian attorney.
13. NON-SOLICITATION
13.1 During this engagement and for 12
months after termination FreshBrew
Coffee Pvt Ltd agrees not to directly
solicit or offer employment to any
DigiRocket Marketing Pvt Ltd employee
or contractor who worked on this
engagement without DigiRocket Marketing
Pvt Ltd's prior written consent.
13.2 During this engagement and for 12
months after termination DigiRocket
Marketing Pvt Ltd agrees not to
directly solicit or hire any FreshBrew
Coffee Pvt Ltd key personnel without
prior written consent.
13.3 Note: Non-solicitation clause
enforceability under Indian contract
law and applicable restraint of trade
principles must be confirmed with
a qualified Indian attorney.
14. FEES AND PAYMENT
14.1 FreshBrew Coffee Pvt Ltd will pay
DigiRocket Marketing Pvt Ltd a monthly
retainer of INR 55,000 covering all
Services described in Section 3.1
excluding Ad Spend.
14.2 The retainer is payable on the 1st
of each month by NEFT to DigiRocket
Marketing Pvt Ltd's nominated bank
account.
14.3 DigiRocket Marketing Pvt Ltd will
issue a GST-compliant tax invoice on
the 1st of each month.
14.4 If payment is not received within
15 days of invoice date, interest
accrues at 18 percent per annum from
the 15th day until payment is received.
14.5 DigiRocket Marketing Pvt Ltd may
suspend Services if any invoice remains
unpaid for 30 days.
14.6 Note: GST registration obligations
under the CGST Act 2017 on marketing
service fees, income tax treatment
of Agency retainer income, and TDS
deduction obligations on professional
service fees must be confirmed with
a qualified Indian tax advisor.
15. EXPENSES AND THIRD PARTY COSTS
15.1 Third-party costs including stock
photography licenses, premium software
subscriptions, and print production
costs incurred on behalf of FreshBrew
Coffee Pvt Ltd will be charged at
actual cost with supporting receipts.
15.2 For any single third-party expense
exceeding INR 3,000 DigiRocket
Marketing Pvt Ltd will obtain
FreshBrew Coffee Pvt Ltd's prior
written approval before incurring
the cost.
16. LIMITATION OF LIABILITY
16.1 DigiRocket Marketing Pvt Ltd's total
liability to FreshBrew Coffee Pvt
Ltd for any claim arising from the
Services is limited to the total
Agency fees paid in the 12 months
immediately preceding the event giving
rise to the claim.
16.2 DigiRocket Marketing Pvt Ltd is not
liable for any indirect, consequential,
lost revenue, or reputational loss
claims arising from the Services or
any Deliverable.
16.3 Note: Limitation of liability clauses
in marketing service agreements must
comply with the Indian Contract Act
1872 and Consumer Protection Act 2019
India and may not be enforceable in
all circumstances. A qualified Indian
attorney must confirm before signing.
17. TERMINATION
17.1 Either party may terminate this
agreement for convenience with 30
days written notice.
17.2 DigiRocket Marketing Pvt Ltd may
terminate immediately for non-payment
of fees outstanding for more than
45 days.
17.3 Either party may terminate for
material breach with 14 days written
notice and a 14-day cure period.
17.4 On termination:
1. All outstanding Agency fees are
immediately due.
2. DigiRocket Marketing Pvt Ltd will
deliver all completed Deliverables
and Creative Assets to FreshBrew
Coffee Pvt Ltd within 7 days of
the termination date.
3. FreshBrew Coffee Pvt Ltd must
remove DigiRocket Marketing Pvt
Ltd's access from all Platform
Accounts within 7 days of the
termination date.
18. GOVERNING LAW AND DISPUTES
18.1 Laws of Maharashtra India and the
Consumer Protection Act 2019 govern
this agreement.
18.2 Disputes proceed through direct
negotiation then binding arbitration
in Mumbai.
SIGNATURE BLOCK:
Note: Both parties must have this agreement
reviewed by a qualified Indian attorney
and tax advisor before signing. ASCI
guidelines compliance, Consumer Protection
Act 2019 outcome disclaimer compliance,
DPDP Act 2023 for campaign audience data,
Meta Business Manager terms of service,
Copyright Act 1957 IP ownership, GST on
Agency fees, TDS obligations, non-
solicitation enforceability, and limitation
of liability must all be confirmed before
this engagement commences.
DigiRocket Marketing Pvt Ltd (Agency)
Signature: ________________
Name: ____________________
Title: ___________________
Date: ____________________
FreshBrew Coffee Pvt Ltd (Client)
Signature: ________________
Name: ____________________
Title: ___________________
Date: ____________________
--------------------------------------------------
This Marketing Agency Agreement draft
was generated by an AI drafting tool as
a structured preparation and documentation
aid only. It does not constitute legal
or financial advice. Marketing services
do NOT guarantee specific results or
outcomes. Always have this document
reviewed by a qualified attorney before
either party signs.
--------------------------------------------------
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