Example input
[Problem]: This is the current challenge or issue faced by the ideal customer persona that the marketing campaign will be addressing. It should be a problem that the customer cares about and wants to solve.
[Ideal customer persona]: This is a fictional representation of the ideal customer for the product or service. It includes demographic and psychographic information, such as age, gender, interests, and pain points.
[Product/Service]: This is the solution that the marketing campaign is promoting. It should be a product or service that directly addresses the problem faced by the ideal customer persona.
[Improved situation]: This is the world after the ideal customer persona has used the product or service. It should describe the positive outcome or benefit that the customer will experience as a result of using the product or service.
[Bridge]: This is the link between the problem and the solution. It should show the ideal customer persona how they can get from their current situation (the problem) to the improved situation (the solution) by using the product or service. It should be clear and persuasive, and show the customer how the product or service will benefit them.
Example output
Before: Problem faced by ideal customer persona
Problem: Busy professionals who want to stay fit struggle to find time to exercise regularly due to their hectic schedules and long work hours.
Ideal Customer Persona: Busy professionals who value their health and want to maintain an active lifestyle but struggle to find time to exercise due to their demanding work schedules.
After: The world after using our product/service and how it has improved their situation
Product/Service: Personal training app that provides custom workout plans and virtual coaching sessions.
Improved Situation: With our personal training app, busy professionals can now easily schedule workouts that fit into their busy schedules. Our virtual coaching sessions provide one-on-one guidance and motivation, making it easier for our customers to stay on track with their fitness goals. As a result, they are able to maintain an active lifestyle and feel more energized and focused throughout the day.
Bridge: How they can get to that improved state by using our product
Our personal training app is designed specifically for busy professionals who want to stay fit but struggle to find time to exercise regularly. With our custom workout plans and virtual coaching sessions, our app makes it easy to fit fitness into your busy schedule. Simply download the app, set up your workout schedule, and get started on your fitness journey today! With our personal training app, you can achieve your fitness goals and lead a more active, healthier life.
Example Output:
Say goodbye to the struggle of staying fit! Our personal training app makes it easy to stay in shape despite your busy schedule. With custom workout plans and virtual coaching sessions, you can easily fit exercise into your day. Busy professionals can now maintain an active lifestyle and feel more energized and focused throughout the day. Our app is designed specifically for those with demanding schedules who want to stay fit. Download the app, set up your workout schedule, and start your fitness journey today!