Marketing Campaign Proposal

Campaign Strategy: Brand Storytelling: To position the electric scooter as a solution to urban commuting issues and environmental concerns, we will create a compelling narrative around the brand. The brand story will revolve around themes of sustainability, innovation, and freedom. Influencer Partnerships: Partner with influencers who resonate with our target market. These would include environmental activists, tech bloggers, and lifestyle influencers who can showcase the benefits of the scooter in their daily life. Digital Advertising: Launch targeted advertising campaigns on social media platforms, search engines, and other digital platforms frequented by our target audience. Launch Event: Organize a high-profile launch event with live demonstrations, test rides, and giveaways. This event can be streamed online to reach a larger audience. Community Engagement: Host pop-up events in cities, and engage with local communities and businesses to encourage test rides and create buzz around the product. Channels: Social Media: Platforms like Instagram, Facebook, and Twitter will be key in reaching our target market, sharing the brand story, and interacting with potential customers. Influencer Marketing: Leverage the reach of influencers to reach a larger audience and add credibility to the product. Online Advertising: Use Google AdWords, Facebook Ads, Instagram Ads, and YouTube ads to reach potential customers. PR and Media: Engage with tech and environmental journalists and bloggers to secure media coverage for the product. Events: Leverage both online and offline events to directly interact with potential customers. Expected Outcomes: Increased Brand Awareness: With consistent messaging and extensive reach through digital channels and influencers, we expect to achieve a significant increase in brand awareness. Sales Goals: Through targeted advertising and community engagement, we aim to reach our sales target of 10,000 units within six months. Market Positioning: By focusing on the eco-friendly and smart features of the scooter, we aim to establish it as a preferred choice for urban commuting. Customer Engagement: Through social media and events, we aim to build a community of engaged customers who can act as brand advocates. Positive PR: By aligning the product with environmental consciousness and sustainable living, we aim to generate positive PR and further establish the brand in the market.