Example output
Psychographics:
Interests: Gaming, technology, entertainment
Values: Fun, excitement, adventure
Attitudes: Open-minded, competitive
Personality traits: Creative, independent, adventurous
Lifestyle choices: Active, digital
Activities: Gaming, online surfing, streaming videos
Hobbies: Video gaming, programming, building computers
Beliefs: Pro-technology, pro-gaming
Customer pain points: Slow performance, overheating, short battery life
Customer buying habits: Online purchases, product reviews, discounts/coupons
Goals: Better gaming experience, portability, affordability
Sentiment Analysis:
Positive sentiment: 70%
Negative sentiment: 20%
Neutral sentiment: 10%
Based on the above metrics, our typical consumer of gaming laptops is a young male aged 18-34 years old, who is interested in gaming, technology, and entertainment. He is open-minded, competitive, and values fun, excitement, and adventure. He leads an active lifestyle, enjoys online activities, and has hobbies such as video gaming, programming, and building computers. Our consumer is pro-technology and pro-gaming, and his goal is to have a better gaming experience with a portable and affordable laptop.
To create a creative promotional campaign based on these interests, values, and customer buying habits, we suggest partnering with gaming influencers on social media, offering discounts or promotions for online purchases, and highlighting the features of the laptop that cater to our target audience, such as a powerful processor, long battery life, and advanced graphics capabilities.
Emotions:
Emotion detection algorithm: Microsoft Azure Text Analytics
Total number of analyzed reviews/posts: 1000
Sentiment score: 0.78
Emotion breakdown: Joy (50%), Sadness (20%), Anger (10%), Fear (10%), Disgust (10%)
Word frequency: Gaming (30%), laptop (25%), performance (15%), graphics (10%), price (10%), features (10%)
III. Sentiment-Based Keyword Strategy
Customized 3 Low Competition, High-Quality Keywords:
Gaming laptops for sale
Affordable gaming laptops
Best gaming laptops under $1000
Extracted Data for Insights and Suggestions:
Long-tail keywords: Gaming laptops for students, Gaming laptops for work, Gaming laptops for streaming
Seed keywords: Gaming laptops, Gaming laptops for sale, Gaming laptops under $1000
Competitor keywords: MSI gaming laptops, Asus gaming laptops, Acer gaming laptops
Trending keywords: 2023 gaming laptops, gaming laptops on Amazon