Prompt Details
Model
Chat - (gpt-6.1-sol)
Token size
798
Example input
[MARKETING_BRIEF]: Please respond in English.1. Product / Offer: TrayFlow is order-management software for independent catering companies. It costs USD 79 per company per month, billed monthly, with a 14-day trial that requires no payment card.2. Target Audience: US catering owners with 3-15 staff handling 20-60 events per month. Their problem is scattered email orders and missed dietary notes. Emotional motive: feel in control before an event. Rational motive: keep event details and kitchen handoffs in one place.3. Positioning: A catering-specific order board with dietary-note fields and printable kitchen sheets, rather than a general project tool. Positioning statement: Keep every catering order ready for the kitchen in one shared board.4. Core Message & Benefit Arguments: Main promise: Organize catering orders and kitchen handoffs without searching through email threads. Benefits: shared order visibility, clear dietary notes, reusable event checklists, printable kitchen sheets. Objections and replies: 'Setup will take too long'—a guided import session is included; 'My team dislikes new tools'—staff can use printed sheets while the owner maintains the board. Do not claim quantified time savings.5. Marketing Channels: LinkedIn, because catering owners and event-business operators discuss operations there; publish short order-to-kitchen walkthroughs. An opt-in email newsletter, because existing demo contacts can review detailed examples; send one practical workflow example weekly.6. Sales Strategy: Workflow post → landing page → optional 20-minute demo → 14-day trial → paid subscription. Decision triggers: a trial using the buyer's own next event and a clearly stated monthly price. No artificial urgency.7. Concrete Action Plan: Exactly five steps within the next 14 days: days 1-2, publish the landing page and trial terms; days 3-4, record one kitchen-handoff demo; days 5-7, publish two LinkedIn walkthroughs; days 8-10, email the demo to opted-in contacts; days 11-14, run demos and review trial activation feedback. Prioritize these direct actions over long-term brand work.
Example output
1. **Product / Offer**
- TrayFlow: order-management software for independent catering companies.
- USD 79 per company per month, billed monthly.
- 14-day trial with no payment card required.
- Guided import session included.
2. **Target Audience**
- US catering owners with 3–15 staff handling 20–60 events per month.
- Main problems: scattered email orders and missed dietary notes.
- Emotional motive: feel in control before an event.
- Rational motive: keep event details and kitchen handoffs in one place.
3. **Positioning**
- Catering-specific order board with dietary-note fields and printable kitchen sheets.
- Differentiation: structured around catering orders and kitchen handoffs rather than general project management.
- Positioning statement: “Keep every catering order ready for the kitchen in one shared board.”
4. **Core Message & Benefit Arguments**
- Main promise: “Organize catering orders and kitchen handoffs without searching through email threads.”
- Benefits:
- Shared order visibility.
- Clear dietary notes.
- Reusable event checklists.
- Printable kitchen sheets.
- Objections and counterarguments:
- “Setup will take too long.” — A guided import session is included.
- “My team dislikes new tools.” — Staff can use printed sheets while the owner maintains the board.
- No quantified time-savings claims.
5. **Marketing Channels**
| Channel | Reason | Content and frequency |
|---|---|---|
| LinkedIn | Catering owners and event-business operators discuss operations there. | Short order-to-kitchen walkthroughs; two posts during days 5–7. Ongoing frequency: no information. |
| Opt-in email newsletter | Existing demo contacts can review detailed examples. | One practical workflow example weekly. |
6. **Sales Strategy**
- Funnel: workflow post → landing page → optional 20-minute demo → 14-day trial → paid subscription.
- Purchase triggers: trial using the buyer’s own next event and a clearly stated USD 79 monthly price.
- No artificial urgency.
7. **Concrete Action Plan**
1. **Days 1–2:** Publish the landing page and trial terms, clearly stating USD 79 per company per month and the 14-day trial with no payment card required.
2. **Days 3–4:** Record one kitchen-handoff demo.
3. **Days 5–7:** Publish two LinkedIn order-to-kitchen walkthroughs.
4. **Days 8–10:** Email the demo to opted-in contacts.
5. **Days 11–14:** Run demos and review trial activation feedback.
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GPT-6.1-SOL
Turn a complete marketing brief into a clear seven-part plan. Organize your offer, audience, positioning, benefits, channels, sales funnel and five actions for the next 14 days. The prompt requests missing or conflicting information before producing the final structure. Supply your existing strategy details; this is a briefing and organization workflow, not independent market research. Tested with four distinct English briefs using GPT-6.1 Sol.
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Added 5 days ago
