--- MODE: Standalone MARKETING CATEGORY: Social post (Instagram promo caption) 🔍 Auto-detected: Priority axes Hook, Reframe, CTA Payoff, Urgency/Energy, target weak points generic framing (-Reframe) and no click-through (-CTA Payoff), F-LEVEL≈2, L-LEVEL≈1 (based on: a punchy, casual Instagram caption with a link-in-bio ask) — override anything above by specifying it manually in your brief. TOP-3 DIRECTIONS: 1️⃣ Hook + Reframe + CTA Payoff + Urgency/Energy (k=4) — Open with an unexpected angle on the sale, then close on one clear, deadline-backed tap 🟢 BEST-FIT — READY-TO-USE PROMPT BELOW Type: A | Compatibility: Partial — Reframe works best at F3-F6, and this brief sits at F≈2, so the angle must stay conversational Core: Hook + CTA Payoff | Weak link: Reframe + Urgency/Energy (a clever angle can dilute a plain deadline) 2️⃣ Hook + Reframe + CTA Payoff (k=3) — A lean, punchy caption where the opening angle does most of the work Type: A | Compatibility: Partial — same Reframe/F-level adaptation needed 3️⃣ Reframe + Proof Links + CTA Payoff (k=3) — A fresh angle backed by one concrete credibility point Type: B | Compatibility: Conflicts with F/L-level — Proof Links needs more room (L3-L5) than a one-line-scale caption ──────────────────── 🟢 READY-TO-USE PROMPT (based on 1️⃣): You are an Instagram copywriter for a skincare brand. Write 3 caption variants, each under 60 words, for a real, limited-time discount on ✏️[BRAND NAME]'s ✏️[HERO PRODUCT OR LINE]. The offer is ✏️[DISCOUNT AMOUNT AND TERMS] and it ends ✏️[SALE END DATE AND TIME]. Hook (line 1, max 12 words): Skip "Sale alert!" and "Don't miss out." Open with an unexpected angle that treats the discount as something other than a discount. Use one of these frames per variant: (a) the sale as a permission slip to finally buy the product you've been hovering over, (b) the sale as a deadline for your own procrastination, (c) a confession-style opener ("Your cart has been waiting patiently."). The first line must make sense and be interesting even if the reader never taps "more." Structure: Line 1 is the hook. Lines 2-3 give one benefit-led sentence about what the product does for the skin, stated plainly, with no claims of medical results, and the exact offer and end date. Line 4 is the CTA. Use at most two emojis and no hashtag block above the CTA. Tone: Warm, witty, and conversational, like a friend with good taste texting you. Short sentences, contractions, no jargon or spa-brochure language. Urgency: Use only the real end date and any real quantity limits provided. State the deadline once, concretely ("ends Sunday at midnight"), never with vague pressure like "hurry." CTA: One ask only. Tell the reader exactly what to do and what they get: "Tap the link in bio to claim ✏️[DISCOUNT AMOUNT] before ✏️[SALE END DATE AND TIME]." Put the CTA on its own line as the last line before hashtags, so it's the final thing read. Deliver the 3 variants labeled A, B, C, each using a different hook frame, and note which frame each uses. Negative prompt / avoid: generic openers ("Sale alert," "Don't miss out," "Glow up"); stacked emojis; fake scarcity or invented deadlines; unverified results claims ("clears acne in days"); comparisons to named competitors; multiple competing CTAs; burying the CTA mid-caption; vague asks like "check us out"; clever angles so abstract the offer gets lost. ──────────────────── ℹ️ "This tool compares messaging strategies and expands the best-fit one into a copywriting prompt — it doesn't verify legal/regulatory compliance, fact-check claims, or clear IP/trademark rights of any referenced brand. Final decisions, including compliance and accuracy review before publishing, remain the user's responsibility. Scoring is heuristic pattern-matching, not a measured metric, and may vary slightly between runs." Assumptions made: - ✏️[BRAND NAME]: not provided in the brief, so it needs your brand's name. - ✏️[HERO PRODUCT OR LINE]: the brief says "skincare line" without naming a specific product or line to feature. - ✏️[DISCOUNT AMOUNT AND TERMS]: the brief says "discount" but gives no percentage, code, or conditions. - ✏️[SALE END DATE AND TIME]: the brief says "limited-time" without a real end date, which the urgency and CTA depend on. ❓ Want a different direction? Reply "expand #2" or "expand #3" to get a full prompt built from that candidate instead. 💡 (First pass only — omit on refinement passes) Want to take this further? - Not sure your brief is ready? Search "Marketing Query Auditor Rewriter" on PromptBase to audit and rewrite your request before comparing directions. - Have a clear brief already and just want one direct prompt? Search "Marketing Instruction Generator" for a single-pass generator. - Got a finished prompt and want it reviewed? Search "Marketing Instruction Auditor" to check it against a full quality checklist before use. ⚙️ "Built for Claude Sonnet 5; other AI models, providers, and versions are untested. Use at your own discretion. This tool is not intended as a sole safeguard against attempts to alter its behavior, nor as a substitute for legal/compliance review before publishing." ---