Maximize Brand Reach On Social Media

To create an engaging LinkedIn video about your company's participation in an international HR event, it's crucial to consider several factors that align with the platform's algorithm and your specific objectives. Here’s a comprehensive guide to help you maximize visibility and audience engagement. 1. Target Audience Focus on: HR Professionals: Talent acquisition specialists, recruiters, and HR managers looking for innovative practices and employers. Job Seekers: Individuals seeking employment opportunities, particularly those interested in your industry. Industry Influencers: People who influence hiring practices and trends in HR, including thought leaders and bloggers. Local Professionals: Target individuals based in the North of England who might be interested in regional opportunities. 2. Compelling Title Examples “Unlocking Opportunities: Our Journey at the International HR Event” “What We Learned at [Event Name]: Insights for Job Seekers and Employers” “Transforming Talent Acquisition: Key Takeaways from [Event Name]” 3. Key Editing Considerations Visual Appeal: Use bright, engaging visuals that capture attention. Incorporate captions to ensure your message is accessible to those watching without sound. Pacing: Keep a dynamic pace; consider using transitions or text overlays to emphasize key points. Storytelling: Start with a hook that outlines what viewers will gain from the video, followed by a brief overview of the event, insights gained, and how these can benefit job seekers and potential employees. 4. Relevant Keywords Include keywords that reflect your company culture and the insights from the event, such as: “Employee Engagement” “Workplace Diversity” “Career Development” 5. Hashtag Recommendations Limit your hashtags to 5-10 to maintain relevance without cluttering. Here are some tailored suggestions: #FutureOfWork #TalentAcquisition #HRInnovation #EmployeeExperience #WorkCulture 6. Unique Calls to Action Encourage engagement by asking viewers to: “Comment below with your biggest career challenge!” “Share this video with someone looking for their next opportunity!” “Follow us for more insights on transforming your career journey!” 7. Optimal Days and Times for Posting For your target audience in the North of England, the best times to post on LinkedIn are: Days: Tuesday, Wednesday, and Thursday. Times: 8 AM - 10 AM and 5 PM - 6 PM (local time) when professionals are most active. 8. Ideal Video Length Aim for a video length of 1 to 2 minutes. This duration is long enough to convey key messages without losing viewer attention. Summary By focusing on a well-defined target audience, creating compelling titles, utilizing effective editing techniques, and incorporating relevant keywords and hashtags, you can enhance the visibility of your LinkedIn video. Unique calls to action will further encourage engagement, and timing your post strategically will help you reach a larger audience. With these considerations, your video will effectively communicate your company's values and attract potential candidates interested in working with you.