STEP 1 — ACTIVATION ANALYSIS Aha moment: Completing the first 5-minute lesson. Current flow takes 5 steps to get there. 50% drop off after picking language due to too many choices. STEP 2 — 3-STEP ONBOARDING FLOW - Step 1: Pick language + level (1 screen). Goal: Personalization. Metric: 90% complete. - Step 2: Complete first 5-min lesson. Goal: Activation. Metric: 70% complete. - Step 3: Set daily reminder. Goal: Retention. Metric: 50% complete. STEP 3 — SCREEN LAYOUTS 1. Welcome: "Learn a language in 5 minutes a day." 2. Value prop: "2M+ learners. 4.8 stars." 3. Personalization: "Pick your language and level." 4. First action: "Start your first 5-min lesson." 5. Success: "You just learned 10 new words. Keep going." STEP 4 — COPY FOR EACH SCREEN 1. Welcome: "Learn a language in 5 minutes a day. Seriously." 2. Value prop: "Join 2M+ learners. 4.8 stars. Free to start." 3. Personalization: "Pick your language and level." 4. First action: "Start your first lesson. 5 minutes." 5. Success: "You just learned 10 words. Come back tomorrow." STEP 5 — ACTIVATION SCORE Activation: 8/10. Retention: 7/10. Improvement: Add a streak counter on the success screen.