PromptBase
🤖 GPT
Create successful Multivariate Testing email strategies for your product and email camapaign. The prompt outlines the steps and best practices required to test different variables to determine the best-performing email variation. By following this prompt, email marketers can increase open rates, click-through rates, and conversion rates, and achieve their email marketing goals. The customizable variables include:
Email type
Product/Service
Email Purpose
Total Audience Size
Audience Segments
...more
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Over 1 month ago
Prompt Details
Model
Chat - GPT-3.5 (gpt-3.5-turbo)
Token size
357 ($0.00070 / call)
Example input
Email type: newsletter
Product/Service: selling the newest handmade soap
Email Purpose: homemade products
Total Audience Size: 50,000
Audience Segments & Sizes: parents with childre = 20,000, young female professionals = 20,000, elderly women = 10,000
Example output
Objective:
- Increase open rates by 10% compared to the previous campaign
- Increase click-through rates by 5% compared to the previous campaign
- Increase conversion rates by 2% compared to the previous campaign
Variations:
Subject line: (1) "Discover our new handmade soap," (2) "Get the best homemade soap now," (3) "Smell our latest handmade soap"
Email content: (1) Text only, (2) Text with images
Call-to-action: (1) "Shop now," (2) "Get yours today"
Volume and Segmentation:
- Variation 1 (Subject: Discover our new handmade soap, Content: Text only, CTA: Shop now): 6,667 to parents with children, 6,667 to young female professionals, 3,333 to elderly women
- Variation 2 (Subject: Discover our new handmade soap, Content: Text only, CTA: Get yours today): 6,667 to parents with children, 6,667 to young female professionals, 3,333 to elderly women
- Variation 3 (Subject: Get the best homemade soap now, Content: Text only, CTA: Shop now): 6,667 to parents with children, 6,667 to young female professionals, 3,333 to elderly women
- Variation 4 (Subject: Get the best homemade soap now, Content: Text only, CTA: Get yours today): 6,667 to parents with children, 6,667 to young female professionals, 3,333 to elderly women
- Variation 5 (Subject: Smell our latest handmade soap, Content: Text with images, CTA: Shop now): 6,667 to parents with children, 6,667 to young female professionals, 3,333 to elderly women
- Variation 6 (Subject: Smell our latest handmade soap, Content: Text with images, CTA: Get yours today): 6,667 to parents with children, 6,667 to young female professionals, 3,333 to elderly women
Measure:
- Track the open rates, click-through rates, and conversion rates of each variation for each segment.
- Compare the results to determine the best-performing variation for each objective.
Iterate and Optimize:
- Once the best-performing variation for each objective is identified, test additional variables or variations to further optimize the email.
Scale up:
- Send the optimized email to the remaining segments of the email list.