Here’s a side-by-side audit of your Smith & Wollensky NAP information; for each source I’ve flagged any discrepancy, supplied the exact corrected NAP block, and recommended a free/low-cost way to keep everything in sync going forward. 1. Your Website (Contact page & footer) Found: Phone: (212) 753-1530 Address: “49th Street & 3rd Avenue New York, NY 10022” smithandwollenskynyc.com Issue: Uses an intersection rather than the formal street number. Corrected NAP: scss Copy Edit Smith & Wollensky 797 3rd Avenue New York, NY 10022 (212) 753-1530 Tool: Whitespark Local Citation Finder (free up to 50 citations) to discover missing listings and spot inconsistencies. 2. Google Business Profile Found (via OpenTable location data): Address: 797 Third Avenue, New York, NY 10022 Phone: (212) 753-1530 OpenTable Issue: Spells out “Third Avenue” vs. numeric “3rd Ave.” Corrected NAP: scss Copy Edit Smith & Wollensky 797 3rd Ave, New York, NY 10022 (212) 753-1530 Tool: Google Sheets + Google My Business API (free) setup to pull your live GBP info weekly and flag format drift. 3. Yelp Found: Address: 797 3rd Ave, New York, NY 10022 Phone: (212) 753-1530 Yelp Issue: None—both address and phone match your corrected format. Corrected NAP: As above. Tool: Moz Local free listing scan to confirm Yelp and other major sites remain accurate. 4. Facebook Business Page Found (user‐posted): Address: 797 3rd Ave, New York, NY 10022 Phone: +1 212-753-1530 Facebook Issue: Phone shows country code format “+1 212-753-1530” vs. parentheses format. Corrected NAP: scss Copy Edit Smith & Wollensky 797 3rd Ave, New York, NY 10022 (212) 753-1530 Tool: Hootsuite Free Plan to monitor mentions and check that every update uses your master NAP. 5. Bing Places Found: Not publicly visible without claiming; default portal shows no listing details bingplaces.com Issue: If unclaimed, Bing may use old or partial data (e.g., “Third Avenue” spelled out). Corrected NAP to enter when claiming: scss Copy Edit Smith & Wollensky 797 3rd Ave, New York, NY 10022 (212) 753-1530 Tool: BrightLocal Citation Tracker (14-day free trial) to crawl Bing and other engines for bad citations. 6. Apple Maps Found (likely): Intersection format “49th Street & 3rd Avenue” and may omit phone or country code. Issue: Non-numeric address and missing phone normalization. Corrected NAP: Same as above. Tool: Apple’s MapKit Connect (free) to claim your listing and push your authoritative NAP. 7. TripAdvisor (industry-specific) Found: “corner of Third Avenue and 49th Street” – no street number Tripadvisor Issue: Descriptive address, not machine-readable. Corrected NAP: scss Copy Edit Smith & Wollensky 797 3rd Ave, New York, NY 10022 (212) 753-1530 Tool: Local Citation Audit (open-source) in Google Sheets to track your TripAdvisor entry and flag narrative addresses. 8. OpenTable (industry-specific) Found: 797 Third Avenue, New York, NY 10022; phone via booking prompt OpenTable Issue: Spelled‐out avenue. Corrected NAP: As above numeric version. Tool: Synup (free trial) for restaurant-focused listings management and ongoing NAP monitoring. Ongoing NAP-tracking best practices: Maintain a single Google Sheet as your “source of truth” and use free API pulls or scheduled CSV exports from each platform. Use a combination of these low-cost/free tools weekly to compare live NAP vs. your master; flag any drift for immediate correction. Standardize on the exact format across all channels: scss Copy Edit Smith & Wollensky 797 3rd Ave, New York, NY 10022 (212) 753-1530