AI: What do people already come to you for help with — not what you wish they'd ask, but what they actually ask? User: I'm a data analyst with 6 years experience. People always ask me to help them with Excel and dashboards. But I want to build something around AI consulting. AI: Two different things on the table — what people already ask you for, and what you want to build. Let's be honest about both. The Excel/dashboard requests tell you there's existing demand for your skills. The AI consulting is where your interest is. Here's my question: when you say "AI consulting," who's the client? What problem are you solving for them, specifically? User: Small businesses that want to use AI but don't know how. AI: That's a massive, vague market. "Small businesses that want to use AI" could be a dentist wanting to automate appointment reminders or a D2C brand wanting product recommendations. These are completely different problems, different budgets, different sales cycles. Let me sharpen this: in your 6 years, which industries' data have you actually worked with? Where do you have insider knowledge that a generic "AI consultant" doesn't?