No Brainer

As a Content and Digital Marketing Strategist with extensive experience, here are some fresh perspectives and priorities that could be considered unconventional or novel for a jewelry store campaign: Collaborate with Influencers: Partner with influencers in the fashion and lifestyle industry to showcase your jewelry collection on their social media handles. This will help increase brand awareness and attract a new audience. Host Virtual Try-On Sessions: In the age of social distancing, offer customers the chance to try on jewelry virtually through a try-on session. This could be done through an augmented reality (AR) feature on the website or by sending sample pieces for customers to try on at home. Leverage User-Generated Content (UGC): Encourage customers to share pictures of themselves wearing your jewelry on social media with a unique branded hashtag. Feature the best images on your website and social media handles to create a sense of community and authenticity. Create a "Jewelry of the Month" Club: Offer customers the chance to sign up for a monthly subscription service where they receive a unique piece of jewelry every month. This creates a sense of exclusivity and anticipation for the customer. Host Jewelry-Making Workshops: Offer customers the chance to attend jewelry-making workshops hosted by your brand. This helps customers appreciate the craftsmanship that goes into creating your jewelry and can lead to increased brand loyalty. Create a Sustainable Collection: Highlight your brand's commitment to sustainability by creating a collection made from recycled or eco-friendly materials. This can attract customers who prioritize ethical and sustainable fashion. Utilize Podcast Advertising: Partner with a popular podcast to advertise your brand and create brand awareness. This can help reach new audiences and generate buzz for your jewelry collection. Offer Customization Services: Offer customers the chance to customize their own pieces of jewelry. This can be done through an online customization tool or by working with a jeweler to create a unique piece. Host Virtual Trunk Shows: Host virtual trunk shows to showcase your latest collection and offer exclusive discounts and promotions to customers who attend. Offer Jewelry Rental Services: Offer customers the chance to rent pieces of jewelry for special occasions. This can attract customers who want to wear something special but may not want to invest in purchasing a piece outright.