# Your Sourdough Second Brain (Notion) ## 1. Purpose This system catches every bake, failure and reader question and turns them into Instagram posts and a weekly newsletter that grows to 2,000 subscribers. It deliberately avoids becoming a recipe archive you never publish from. ## 2. Knowledge buckets | Bucket | Rule | |---|---| | Bakes Log | Every bake: flour, hydration, timings, crumb photo, one lesson | | Troubleshooting | Problems you or readers hit (flat loaves, gummy crumb) and fixes | | Reader Questions | Exact wording of DMs, comments and replies | | Techniques | Methods worth teaching (lamination, cold retard, scoring) | | Stories | Kitchen moments, family, mistakes, wins | ## 3. Capture Daily template (Notion database row): - **Idea:** one sentence - **Bucket:** select - **Source:** bake / DM / book / video - **Why it matters to a home baker:** - **Content angle:** post / newsletter / both Atomic-note rule: one idea per note, titled as a claim. Example: "A 2-hour cold retard is enough for an open crumb at 75% hydration." ## 4. Linking and tags Tags: #beginner, #troubleshooting, #technique, #story, #seasonal, #question, #ready. Habit: when you add a note, link it to one older note it agrees or disagrees with. Use Notion relations so a Technique shows every Bakes Log entry that used it. ## 5. Notes-to-content pipeline - **Instagram:** 1 strong note = 1 carousel. Claim slide, 3 proof slides from your Bakes Log photos, a save-this slide. - **Newsletter:** 3 to 4 linked notes = 1 issue (one story + one technique + one reader question + this week's bake). - Flow: Capture → tag #ready → draft in a "Drafts" view → schedule → mark Published with the link. ## 6. Reusable assets Cluster 10+ Troubleshooting notes into a free "Sourdough Rescue Checklist" lead magnet. Turn Techniques into a printable bake schedule template. After 6 months, bundle both into a paid mini-guide. ## 7. Review rhythm **Weekly (20 min):** clear inbox, tag 5 notes #ready, pick next issue's 4 notes, plan 3 posts. **Monthly (45 min):** check which posts drove signups, archive dead notes, update the lead magnet. ## 8. Scaling rules Add a bucket only when 15+ notes don't fit anywhere. Archive notes untouched for 90 days. Restructure if finding a note takes more than 30 seconds. ## 9. 60-day setup plan - Weeks 1–2: build the Notion database, import 20 old bakes. - Weeks 3–4: capture daily; publish 3 carousels a week. - Weeks 5–6: launch the Rescue Checklist and link it in bio. - Weeks 7–8: send 2 issues from notes only; reach 400 subscribers. ## 10. Summary Start with **Reader Questions**. The compounding habit is linking every new note to an old one. Avoid saving recipes you will never write about. **6-month metrics:** subscribers (2,000), signup rate from Instagram, issues sent on schedule, notes tagged #ready per week, lead-magnet downloads.