### 1. Email sequence Email 1 — First contact Send day: Day 0 Subject-line variants: 1. Quick idea for Coastline Plumbing 2. Your Durban plumbing reviews 3. A website idea for Coastline Subject: Quick idea for Coastline Plumbing Hi there, I came across Coastline Plumbing and noticed your 4.7-star rating from 38 Google reviews. A few customers specifically mentioned your quick response to burst geysers. When Durban homeowners search "plumber near me" on their phones, they're usually comparing who looks trustworthy and who they can contact quickly. I build simple, mobile-friendly websites for local trades. I'd love to put together a free one-page mock-up showing your reviews, services and contact details. Would you be open to seeing what that could look like? Cheers, Sam If it's not for you, just reply "no" and I won't follow up again. --- Email 2 — A different angle Send day: Day 3 Subject-line variants: 1. Another thought for Coastline 2. When customers search after hours 3. Showing customers your plumbing work Subject: When customers search after hours Hi there, Just following up with another thought. Plumbing emergencies don't always happen during business hours. Someone dealing with a burst geyser in Durban might be searching on their phone late at night, trying to work out who to trust. A simple website could make that decision easier by showing photos of previous jobs, customer reviews, the areas you cover and a clear way to call. Your Google reviews already provide a good starting point. Would you be interested in seeing a free mock-up built around that? Cheers, Sam If it's not something you need, reply "no" and I'll leave it there. --- Email 3 — Make it easy Send day: Day 7 Subject-line variants: 1. Keeping this simple for you 2. Just a few photos 3. Very little needed from Coastline Subject: Keeping this simple for you Hi there, I know you're probably busy looking after customers, so I wanted to explain how simple this could be. For a basic Coastline Plumbing website mock-up, I'd only need a short chat about your services and the areas you cover, plus a few photos of your work if you have them. I'd handle putting the page together. The idea is to give Durban homeowners one clear place to see what you do, check your reviews and find your contact details. Would a quick chat be worth exploring? Cheers, Sam If it's not relevant, just reply "no" and I won't bother you again. --- Email 4 — Example layout and close-out Send day: Day 12 Subject-line variants: 1. Last thought for Coastline 2. A simple Coastline website layout 3. I'll leave this with you Subject: A simple Coastline website layout Hi there, One last message from me. Here's how I'd picture a simple Coastline Plumbing page: - Your name and an easy-to-find call button. - A section covering your plumbing services. - Your existing Google reviews to help build trust. - Photos of previous jobs, if available. - The Durban areas you serve. Nothing complicated. Just a mobile-friendly page that helps homeowners and landlords find the details they need. I'm still happy to create a free one-page mock-up. Would you like me to put one together? If not, no worries, and all the best with Coastline Plumbing. Cheers, Sam If it's not for you, reply "no" and I won't contact you again. ### 2. WhatsApp version Only use business numbers publicly listed for business enquiries. Message 1 — Opener (Day 0) Hi! Sam here. Came across Coastline Plumbing and saw your great Google reviews, especially the comments about quick burst-geyser call-outs. I build simple websites for local trades that help Durban customers find services and contact details easily. Would you be interested in a free one-page website mock-up? --- Message 2 — Follow-up (Day 3) Hi again! Just following up on my website idea. A simple page could help people searching for a plumber in Durban see your reviews, photos and contact details in one place. Happy to show you a free example if you're interested? --- Message 3 — Close-out (Day 7) Hi! Last message from me. If a website isn't something you're looking at right now, no stress at all. My offer of a free mock-up stands if you'd like to see an idea for Coastline Plumbing. Otherwise, wishing you all the best! ### 3. Social DM version DM 1 — First contact Hey! Saw Coastline Plumbing's Google reviews — 4.7 stars, and people mentioning your quick burst-geyser call-outs. Nice! I'm Sam. I build simple mobile-friendly websites for local trades. Would you be interested in a free one-page website mock-up? --- DM 2 — Follow-up Hey again! Just following up. Thought it'd be useful to show Durban homeowners your plumbing work, Google reviews and contact details in one simple place. Happy to put together a free example if you're keen? ### 4. Objection replies a) "I get all my work from word of mouth." That's great, and word of mouth is one of the best ways to build trust. A website wouldn't replace that. It would simply give someone who's heard about Coastline a place to check your services, reviews and contact details before calling. Would you be open to seeing a free example? No pressure at all. --- b) "I already have a Facebook page." Absolutely, and Facebook is useful for keeping customers updated. A simple website would complement that by putting your services, work photos, reviews and contact information together in one place for people searching on Google. I'd be happy to show you a free mock-up so you can decide whether it'd add anything useful. --- c) "It's too expensive." / "I can't afford it." Completely understand. Running a business comes with enough expenses already. There's no charge for the one-page mock-up I'm offering, and there's no obligation to go further. It would simply let you see what a website for Coastline could look like before considering anything else. Would you like to see the idea? --- d) "I don't have time for this." Fair enough! You're busy running a plumbing business, not sitting behind a computer. I'd handle putting the mock-up together. All I'd need is a short chat about your services and a few photos, if you have them. Would you be open to a quick chat when it suits you? ### 5. Personalisation checklist - Verify the reviews: Confirm that Coastline Plumbing still has a 4.7-star rating from 38 reviews and that customers genuinely mention fast burst-geyser call-outs. - Check their online presence: Confirm they don't already have a website and that you're contacting the correct Coastline Plumbing in Durban. - Check contact details: Ensure the email, phone number or social profile is publicly listed for business contact, and that the business hasn't already opted out. ### 6. Compliance reminder Follow South Africa's applicable anti-spam and privacy rules, including POPIA; use only publicly listed business contact details, ensure you have a lawful basis to contact them, and honour opt-outs immediately.