Strategic Positioning Options 1. Remediation-focused — Technical clarity and developer hand-off. Prioritizes actionable, annotated findings and remediation steps before the redesign. 2. Experience-focused — Manual functional review. Centers keyboard navigation, screen-reader behavior, and error recovery in the checkout flow. 3. Scope-focused — Defined audit engagement. Centers a fixed-scope manual review for an EU Shopify store preparing a checkout redesign. Recommended positioning statement: “Prepare your EU Shopify checkout redesign with a fixed-scope manual accessibility audit delivering annotated findings, severity rankings, and a developer-ready remediation brief.” Verification notes: No comparative performance, legal-compliance, certification, conversion, implementation-speed, risk-reduction, or quality claims were made because the supplied evidence did not support them.