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The desire to be attractive is a universal human trait that is deeply rooted in our evolutionary history, as it is crucial for reproductive success. Studies have shown that judgments of attractiveness are remarkably similar across cultures and genders, with the brain using specialized regions to accurately assess age, health, and reproductive potential. For example, the fusiform face area (FFA) of the brain recognizes and processes features of the face, while the superior temporal sulcus (STS) interprets facial movement and expressions. The orbitofrontal cortex (OFC) is then used to make judgments of beauty and produces neurological rewards for finding it. Men and women have different strategies for reproductive success, which are reflected in different brain activation patterns while evaluating appearance and beauty. For heterosexuals, opposite-sex faces are more salient and activate assessment and reward brain systems more than same-sex faces. The brain regions used to judge the beauty of faces are distinct from those used to assess non-facial visual art. The universality and importance of attractiveness suggests that it is a deeply ingrained aspect of human nature, with significant implications for our social interactions and overall well-being.