Example output
Personal Profile (Demographics)
Subtopic Information
Name Emily
City Los Angeles
Country United States
Own a credit card? Yes
Favorite movies Moana, Frozen, Inside Out, The Lion King, Up
5 favorite books The Very Hungry Caterpillar, Goodnight Moon, Where the Wild Things Are, Green Eggs and Ham, The Cat in the Hat
Top 5 visited websites Amazon, Pinterest, Facebook, YouTube, Instagram
Top 5 relevant social media influencers Joanna Gaines, Emily Henderson, Rachel Parcell, Julie Blanner, Kate Arends
Psychographics
Subtopic Information
Values Family, comfort, safety, quality
Attitudes Practical, budget-conscious, health-conscious, community-minded, environmentally-friendly
Interests Outdoor activities, home decor, cooking, children's education and development, health and wellness
Lifestyle Habits Active, enjoys trying new things, busy schedule, involved in their community, values time with family
Pain Profile
Subtopic Information
Big Secret Fear Losing control of her toddler in a public place
Big Complaint from the Existing Solution Difficulty finding comfortable, supportive shoes that fit her growing child's feet
Desire Profile
Subtopic Information
Big Secret Desire To be seen as a responsible and caring mother who provides the best for her child
Big Lifestyle Desire A comfortable and practical lifestyle that allows her to balance work and family life
Shopping Behaviour
Subtopic Information
Primary Decision Triggers Comfort, affordability, quality, durability, ease of use, positive customer reviews, and recommendations from other mothers