Marketing agency, strong prospect information (Mode 1) Input MODE: 1 · MY BUSINESS: Two-person performance marketing studio for DTC brands · WHAT I SELL: Paid social creative production and testing · TARGET CUSTOMER: DTC skincare brands spending $20k+/month on Meta · PROSPECT: Sarah Lin · ROLE: Head of Growth · COMPANY: Novak Skincare, ~40 staff · WHAT I KNOW ABOUT THEM: Their Meta ads have run the same UGC video since 2023; they launched a men's line three weeks ago · PROBLEM I SOLVE: Creative fatigue — one winning video carrying the account · RESULT I DELIVER: New tested creative every two weeks · PROOF: (blank) · CHANNEL: Email · TONE: Direct Output READ Sarah owns growth at Novak. Angle: the new men's line is running on creative built for the core range. Personalization: Level 3. MESSAGE Subject options: Novak's men's line, same 2023 video Men's launch is using core-range creative One video, two different buyers Sarah — the men's line launched three weeks ago, but your Meta ads still run the UGC video from 2023. That video was built for a different buyer, so the new line is paying for impressions with creative that wasn't made to convert them. We produce and test paid social creative for DTC skincare brands — new concepts every two weeks, tested against your current winner rather than replacing it. Want me to send three creative angles for the men's line? Two minutes to read, no call needed. «your first name» SCORE Personalization 9/10 · Value clarity 7/10 · Relevance 9/10 · Clarity 9/10 · CTA 9/10 · Human tone 9/10 → Overall 87/100 NOTES Check your outreach against the rules that apply to you (CAN-SPAM, GDPR, CASL, PECR and each platform's own terms) — include an opt-out where required and honour it. FILL THESE IN «your first name» MAKE IT STRONGER Any real result from a comparable skincare account? One number moves value clarity from 7 to 9. Are the three angles ready to send if she says yes?