Example output
Table 01: DEMOGRAPHICS
Data Points Specific Business in USA
Name Sarah Johnson
Age 35
Occupation Marketing Manager
Annual Income $70,000
Marital Status Married
Family Situation Has two young children
Location Chicago, IL
Table 02: USER DESCRIPTION
Sarah is a 35-year-old marketing manager from Chicago, IL, who is married and has two young children. She leads a busy life and is struggling to balance work and family while maintaining a healthy weight. She is interested in finding a solution to her weight loss goals that will fit into her busy schedule.
Table 03: BUSINESS INTEREST
Sarah is interested in the Weight Loss industry because she has been struggling with her weight for some time now. She has tried different diets and exercise plans, but none of them have worked for her. She is looking for a solution that is easy to follow, fits into her busy schedule, and produces visible results. She wants to feel more confident in her appearance and improve her overall health.
Table 04: PSYCHOGRAPHICS
Data Points Specific Business in USA
Personal Characteristics Ambitious, Driven, Caring, Health-Conscious
Hobbies Reading, Cooking, Traveling
Interests Nutrition, Fitness, Wellness
Personal Aspirations Achieving a healthy body weight, Feeling confident in her appearance
Professional Goals Advancing in her career
Pains Struggling to balance work and family, Feeling self-conscious about her weight, Lack of energy
Main Challenges Finding time to exercise and prepare healthy meals
Needs A weight loss solution that fits into her busy schedule, Motivation and support
Dreams Feeling confident in her appearance, Achieving a healthy body weight
Table 05: SHOPPING BEHAVIORS
Data Points Specific Business in USA
Budget $100-$200 per month
Shopping Frequency Monthly
Preferred Channels Online
Online Behavior Researches products and reads customer reviews before making a purchase
Search Terms "Weight loss programs," "Meal delivery services," "Healthy meal prep"
Preferred Brands WW (Weight Watchers), Nutrisystem, Blue Apron
Triggers Feeling frustrated with her weight loss progress, Seeing success stories from other people
Barriers Cost, Time constraints