Example input
[insert type here, e.g., wedding photography, wildlife photography, fashion photography]: Wedding Photography
[insert audience details here, e.g., engaged couples, nature enthusiasts, fashion brands]: Engaged couples in their 20s-30s
[insert brand voice here, e.g., elegant, adventurous, high-energy]: Elegant and romantic
[insert platform here, e.g., Instagram, Pinterest, LinkedIn]: Instagram
[insert goals here, e.g., increase bookings, grow online community, showcase portfolio]: Increase bookings for the upcoming wedding season and grow online community engagement by 30%
Example output
Weekly Content Schedule:
Monday:
Post: Carousel of recent wedding photoshoots, focusing on intimate moments and stunning venue shots.
Caption: "Every love story is beautiful, but yours is our favorite. 🌸 Relive the magic of your special day with our timeless wedding photography. #WeddingPhotography #LoveInFocus"
Hashtags: #WeddingInspiration, #BridalPhotography, #RomanticWeddings
Engagement Tactic: Ask followers to share their favorite wedding memory in the comments.
Optimal Posting Time: 8:00 PM (engaged couples are most active after work hours)
Wednesday:
Post: Behind-the-scenes video from a recent wedding, showcasing the photographer’s interaction with the couple and capturing candid moments.
Caption: "Behind every perfect shot is a beautiful moment unfolding. Here’s a sneak peek at the magic behind the scenes. ✨ #WeddingBTS #PhotographerLife"
Hashtags: #WeddingBehindTheScenes, #BTSPhotography, #WeddingDayMagic
Engagement Tactic: Use Instagram Stories to run a Q&A session about wedding photography tips.
Friday:
Post: Testimonial graphic with a quote from a recent couple about their experience.
Caption: "Creating memories that last a lifetime. Hear what our couples have to say about their journey with us. 💕 #ClientLove #WeddingPhotography"
Hashtags: #WeddingTestimonials, #HappyClients, #WeddingExperience
Engagement Tactic: Encourage followers to DM for inquiries or schedule a consultation through the Instagram link.
Sunday:
Post: Inspirational quote or beautiful wedding detail shot (e.g., rings, flowers).
Caption: "‘A true love story never ends.’ 🌹 Start yours with us. #SundayInspiration #WeddingDreams"
Hashtags: #WeddingQuotes, #SundayVibes, #WeddingDetails
Engagement Tactic: Post a poll in Stories asking which wedding detail is most important (e.g., dress, venue, photographer).
Engagement Strategies:
Weekly Story Highlights: Curate Stories into Highlights (e.g., ‘Recent Weddings,’ ‘Client Testimonials,’ ‘Behind the Scenes’).
Audience Interaction: Reply to comments within an hour to encourage engagement and build relationships with potential clients.
Collaborations: Partner with wedding venues and bridal shops for joint posts or shoutouts to expand reach.
Analytics and Tracking:
Monitor Engagement Rates: Track likes, comments, and shares using Instagram Insights to identify top-performing content.
Adjust Based on Performance: If engagement peaks on certain days or post types, adjust the schedule and content strategy accordingly.
Track Inquiries: Use Instagram’s business tools to monitor how many followers click the ‘Contact’ button or visit the website after viewing posts.