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PPC Platforms and Strategy:
The most popular PPC platforms are Google Ads, Facebook Ads, and Instagram Ads. Your platform and strategy will depend on your audience and goals. For a sports nutrition products online store, I recommend starting with Google Ads and Facebook Ads. For Google Ads, you can use search, display, or shopping campaigns. For Facebook Ads, you can use newsfeed or carousel ads.
Keyword Research:
Keyword research is a critical step in creating a successful PPC campaign. Here are 10 short and long-tail keywords you can use:
sports nutrition products
protein powder
pre-workout supplements
post-workout supplements
energy bars
meal replacement shakes
weight loss supplements
muscle building supplements
multivitamins
natural supplements
Compelling Ad Copy and Design Guidelines:
To create compelling ad copy and design guidelines, you should focus on your unique selling points. Here are four ad copy and design guidelines with a strong call-to-action:
Ad 1: "Fuel Your Workout with Our Sports Nutrition Products." (Google Ads, Search Campaign) Use a high-quality image of a person working out and a clear CTA to "Shop Now."
Ad 2: "Get More Out of Your Workout with Our Protein Powder." (Google Ads, Shopping Campaign) Use a high-quality image of your protein powder and a clear CTA to "Buy Now."
Ad 3: "Achieve Your Fitness Goals with Our Post-Workout Supplements." (Facebook Ads, Newsfeed) Use a high-quality image of a person drinking your post-workout supplement and a clear CTA to "Learn More."
Ad 4: "Stay Healthy with Our Natural Supplements." (Facebook Ads, Carousel) Use a high-quality image of your natural supplements and a clear CTA to "Shop Now."
Unique Selling Points:
Your unique selling points should highlight the benefits of your sports nutrition products. Some examples include:
High-quality ingredients
No artificial flavors or sweeteners
Free of allergens
Non-GMO
Gluten-free
Vegan or vegetarian-friendly
High protein or low carb options
Money-back guarantee
Landing Page Content Structure and Copy:
Your landing page should have a clear structure and copy that aligns with your ad copy. Here's an example of a landing page content structure:
Headline: "Get More Out of Your Workout with Our Sports Nutrition Products"
Subheadline: "Fuel Your Body with High-Quality Ingredients"
Unique Selling Points: Highlight the benefits of your products.
Call-to-Action: "Shop Now" button that leads to your product page.