**Press Release** **HEADLINE:** Apple Unveils the Groundbreaking iPhone 14 Pro and iPhone 14 Pro Max: Introducing the Dynamic Island and an Advanced Pro Camera System **SUBHEADLINE:** The most innovative iPhones yet offer breakthrough features, powered by the fastest chip in smartphone history - the A16 Bionic. **CUPERTINO, Calif.** — Apple today unveiled the iPhone 14 Pro and iPhone 14 Pro Max, its most advanced Pro lineup to date. These new devices introduce the Dynamic Island, a revolutionary design feature that transforms the iPhone experience, and the Always-On display. Coupled with the fastest chip ever in a smartphone, the A16 Bionic, these enhancements underscore Apple's commitment to pushing the boundaries of innovation and delivering exceptional user experiences. The iPhone 14 Pro boasts a class-leading pro camera system, including the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and the Photonic Engine, an enhanced image pipeline that significantly elevates low-light photo quality. These technological leaps forward make the iPhone even more crucial for everyday tasks, creative projects, and, with the addition of features such as Emergency SOS via satellite and Crash Detection, even emergency situations. "We've always been at the forefront of technological innovation, and the new iPhone 14 Pro and iPhone 14 Pro Max set a new benchmark for what smartphones can achieve," said Apple's spokesperson. "The Dynamic Island, the advanced pro camera system, and the A16 Bionic chip represent not just an evolution, but a revolution in our smartphone capabilities." The iPhone 14 Pro and iPhone 14 Pro Max will be available in four sophisticated new finishes: deep purple, silver, gold, and space black. Pre-orders start from Friday, September 9, with devices available from Friday, September 16. "With our new pro lineup, we are once again redefining what users can expect from their devices, continuing our commitment to delivering products that are at the intersection of technology and liberal arts," said Apple's spokesperson. **About Apple** Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. **Media Contact:** For further information, please contact Apple Media Helpline at (408) 974-2042 or media.help@apple.com.