Pricing Model Tiered volume-based pricing + optional subscription contracts Base: per-pizza pricing (simple, transparent) Volume discounts: automatic price drops at higher quantities Corporate plans: monthly agreements with better rates + perks This keeps it simple while rewarding the behavior you want: larger, repeat orders. Price Points 1. Standard One-Time Orders 1–10 pizzas → €8–10 per pizza 11–30 pizzas → €7–9 per pizza 31–100 pizzas → €6–8 per pizza 2. Corporate Contract Pricing (Monthly) Small office (50–100 pizzas/month) → €6.50–7.50 Medium (100–300 pizzas/month) → €6.00–7.00 Large (300+ pizzas/month) → €5.50–6.50 3. Add-ons Delivery (standard): free above 20 pizzas, otherwise €10–20 Priority delivery window: +€15–30 Custom branding (boxes, notes): +€0.50–1 per pizza Drinks/desserts bundles: high-margin upsell Value Justification Corporate clients aren’t optimizing for the cheapest pizza—they’re optimizing for: Reliability (on-time delivery for meetings) Convenience (one invoice, predictable service) Consistency (no surprises in quality) Your pricing works because: Volume discounts feel fair and logical Contracts reduce friction for repeat buyers Slightly lower prices signal “smart budget choice,” not “cheap and risky” You’re selling “we won’t mess up your team lunch”, not just food. Comparison to Alternatives Local pizzerias: similar or slightly cheaper per pizza, but: inconsistent quality poor handling of large orders Big chains (e.g. Domino’s): strong logistics but often more expensive at scale less flexible for customization or corporate needs Catering companies: higher perceived quality but 2–3× the cost 👉 Your sweet spot: More reliable than small players, cheaper and more flexible than big brands. Upsell / Expansion Opportunities Lunch Packages “Team Set” (pizza + drink + dessert) Priced ~15–20% above pizza-only, but feels like a deal Subscription Perks Priority scheduling Dedicated contact person Occasional free extras (build loyalty cheaply) Event Catering Tier Add salads, finger food, etc. Moves you toward higher-margin catering without rebranding Seasonal / Themed Offers Keeps engagement high without lowering base prices Risks & Pricing Sensitivities Too cheap = low trust Corporate buyers may assume poor quality or unreliable delivery. Too complex pricing Procurement teams prefer simple, predictable structures. Brand weakness (unknown brand) You must “earn” your pricing: first orders may need discounts or guarantees reviews/testimonials are critical High competition Easy to switch providers → retention matters more than acquisition Operational risk One failed large delivery can destroy perceived value instantly. Bottom Line Keep pricing: Simple Volume-rewarding Reliability-focused Your competitive edge isn’t being the cheapest—it’s being the safest, easiest choice at a reasonable price.