STEP 1 — LAUNCH PSYCHOLOGY ANALYSIS Pre-launch: Curiosity + anticipation. Launch: Urgency + FOMO. Post-launch: Relief + next steps. STEP 2 — 7-EMAIL SEQUENCE - Email 1 (Day -7): "Save the date: The tool that ends tool chaos." - Email 2 (Day -3): "Here's a sneak peek (and a waitlist bonus)." - Email 3 (Day -1): "Tomorrow is the day. Pre-order now for 20% off." - Email 4 (Day 0): "We're live. First 100 get 30% off." - Email 5 (Day +1): "500+ teams already joined. Here's what they say." - Email 6 (Day +3): "Last chance: 30% off ends tonight." - Email 7 (Day +7): "Thank you. Here's what's next." STEP 3 — SUBJECT LINE TESTING - Email 1: "Save the date" (curiosity), "Launch in 7 days" (urgency), "200+ teams on waitlist" (social proof) - Email 4: "We're live" (curiosity), "First 100 get 30% off" (urgency), "500+ teams joined" (social proof) STEP 4 — LAUNCH-DAY PLAYBOOK - 9:00 AM: Send Email 4. Post on LinkedIn + Twitter. - 12:00 PM: Post a "500+ joined" update. - 3:00 PM: Send a reminder on LinkedIn. - 6:00 PM: Post a "last chance" story. STEP 5 — CONVERSION SCORE Open: 9/10. Conversion: 8/10. Improvement: Add a countdown timer on the landing page.