These are **storyboards for a fictional example product**, not generated video files or tested winning ads. All product imagery should use the supplied source photo intact. ## Fact ledger | Proposed claim | Supplied source | Status | Use? | |---|---|---|---| | Amber glass jar | Visible photo + F1 | Visible + independently supplied | Yes | | Cream paper label | Visible photo | Visible in photo | Yes | | Label reads “Cedar” | Visible photo | Visible in photo | Yes | | Lid beside jar | Visible photo | Visible in photo | Yes | | Cedar-scent candle | F1 fictional brief | Independently supplied | Yes | | US$24 | F2 brief | Independently supplied | Yes | | One candle | F2 brief | Independently supplied | Yes | | Suitable to compare as a gift | Buyer task | Supplied task framing | Yes | | Burn time | None | Unsupported | Remove | | Wax type / ingredients | None | Unsupported | Remove | | Clean-burning | None | Unsupported | Remove | | Strong / long-lasting scent | None | Unsupported performance claim | Remove | | Jar dimensions / volume | None | Unsupported | Remove | | Customer satisfaction | None | Unsupported | Remove | | Flame appearance | None; no flame shown | Unsupported visual | Remove | ## Shared body Only the **0–2 second hook changes**. Rows from **2–10 seconds are identical** across A/B/C. ### Variant A — visual detail hook | time | caption | source-photo direction | optional narration | fact-source ID | |---|---|---|---|---| | 0–2 | Amber jar. Cedar label. | Slow push-in on intact photo; keep jar, label, and lid unchanged. | Amber jar, Cedar label. | Photo, F1 | | 2–4 | Cedar-scent candle | Gentle whole-image pan; no independent object motion. | A cedar-scent candle | F1 | | 4–6 | Compare for a gift | Hold photo; animate caption beside image. | to compare for a gift. | Buyer task | | 6–8 | US$24, one candle | Slight whole-image zoom out; price text outside photo. | Twenty-four dollars, one candle. | F2 | | 8–10 | View candle details | Hold intact image; CTA appears below. | View candle details. | CTA | ### Variant B — buyer task hook | time | caption | source-photo direction | optional narration | fact-source ID | |---|---|---|---|---| | 0–2 | Comparing a candle gift? | Start wide; subtle whole-photo push-in. | Comparing a candle for a gift? | Buyer task | | 2–4 | Cedar-scent candle | Gentle whole-image pan; no independent object motion. | A cedar-scent candle | F1 | | 4–6 | Compare for a gift | Hold photo; animate caption beside image. | to compare for a gift. | Buyer task | | 6–8 | US$24, one candle | Slight whole-image zoom out; price text outside photo. | Twenty-four dollars, one candle. | F2 | | 8–10 | View candle details | Hold intact image; CTA appears below. | View candle details. | CTA | ### Variant C — offer transparency hook | time | caption | source-photo direction | optional narration | fact-source ID | |---|---|---|---|---| | 0–2 | US$24, one candle | Keep product centered; fade price typography beside intact photo. | Twenty-four dollars, one candle. | F2 | | 2–4 | Cedar-scent candle | Gentle whole-image pan; no independent object motion. | A cedar-scent candle | F1 | | 4–6 | Compare for a gift | Hold photo; animate caption beside image. | to compare for a gift. | Buyer task | | 6–8 | US$24, one candle | Slight whole-image zoom out; price text outside photo. | Twenty-four dollars, one candle. | F2 | | 8–10 | View candle details | Hold intact image; CTA appears below. | View candle details. | CTA | ## Narration word count | Variant | Full narration | Words | |---|---|---:| | A | “Amber jar, Cedar label. A cedar-scent candle to compare for a gift. Twenty-four dollars, one candle. View candle details.” | 19 | | B | “Comparing a candle for a gift? A cedar-scent candle to compare for a gift. Twenty-four dollars, one candle. View candle details.” | 22 | | C | “Twenty-four dollars, one candle. A cedar-scent candle to compare for a gift. Twenty-four dollars, one candle. View candle details.” | 20 | ## SRT — Variant A ```srt 1 00:00:00,000 --> 00:00:02,000 Amber jar. Cedar label. 2 00:00:02,000 --> 00:00:04,000 Cedar-scent candle 3 00:00:04,000 --> 00:00:06,000 Compare for a gift 4 00:00:06,000 --> 00:00:08,000 US$24, one candle 5 00:00:08,000 --> 00:00:10,000 View candle details ``` ## SRT — Variant B ```srt 1 00:00:00,000 --> 00:00:02,000 Comparing a candle gift? 2 00:00:02,000 --> 00:00:04,000 Cedar-scent candle 3 00:00:04,000 --> 00:00:06,000 Compare for a gift 4 00:00:06,000 --> 00:00:08,000 US$24, one candle 5 00:00:08,000 --> 00:00:10,000 View candle details ``` ## SRT — Variant C ```srt 1 00:00:00,000 --> 00:00:02,000 US$24, one candle 2 00:00:02,000 --> 00:00:04,000 Cedar-scent candle 3 00:00:04,000 --> 00:00:06,000 Compare for a gift 4 00:00:06,000 --> 00:00:08,000 US$24, one candle 5 00:00:08,000 --> 00:00:10,000 View candle details ``` ## CTA / destination check **CTA:** “View candle details” **Destination:** `https://example.com/candle` The CTA is consistent with the destination and does not imply a discount, scarcity, purchase guarantee, or unsupported product benefit. ## Reject list Removed or prohibited: burn-time claims, wax or ingredient claims, “clean-burning,” “non-toxic,” “natural,” scent-strength claims, long-lasting-fragrance claims, dimensions, volume, customer ratings or satisfaction, bestseller/ranking language, scarcity, discounts, conversion forecasts, or gift-recipient assumptions. Also rejected: adding a flame, smoke, hands, people, gift wrapping, unboxing, lighting the candle, room-use scenes, scent visualization, moving the lid independently, rotating the jar, altering the label, changing the amber color, or regenerating captions inside the product image.