Product Roadmap Planning

Coca Cola Introducing new soda flavors is the number one priority because Coca-Cola has historically been successful with introducing new flavors and this can drive a significant increase in sales and revenue. The execution difficulty is considered medium, as the company already has experience in the development of new products, but it is necessary to invest in market research and development of formulas. Increasing investment in digital marketing is the second priority, as today's generation of young people is highly connected and consumes digital media on a massive scale. The execution difficulty is considered low, as Coca-Cola already has a strong presence on social media and can invest in targeted ads and personalized content. Improving product packaging is the third priority, as Coca-Cola is an iconic brand and can stand out even more with innovative and attractive packaging. The execution difficulty is medium, as it is necessary to invest in design and technology to develop differentiated packaging. Expanding presence in emerging markets is the fourth priority, as Coca-Cola already has a global presence, but can still explore new markets and increase its consumer base. The difficulty of execution is considered high, as it is necessary to deal with regulatory, cultural and logistical issues. Launching niche-targeted advertising campaigns is the fifth and final priority, as this may generate an increase in sales among specific consumer groups, but the overall revenue impact would be limited. The execution difficulty is considered low, as Coca-Cola already has advertising expertise and can develop specific campaigns without much effort.