Example output
Sure thing! Let's pick the topic of "Sustainable Fashion" and go through the prompts:
Current Content Assessment: On platforms like YouTube, Instagram, and blogs, there's a substantial amount of content discussing sustainable fashion. Many influencers share their journeys, tips for eco-friendly clothing, and reviews of sustainable brands. However, there's a lack of in-depth analysis of the environmental impact of fast fashion practices and the social implications of unsustainable garment production.
Identify Missing Topics or Perspectives: A gap exists in exploring the intersectionality of sustainable fashion with other industries, such as technology or architecture. Additionally, there's a need for more content discussing the challenges and successes of implementing sustainability in high fashion and couture.
Competitive Landscape Analysis: Top performers often excel in visually appealing content but lack in-depth research or collaborations with experts in sustainability. Your distinct advantage could lie in collaborating with environmental scientists, designers, and social activists to provide a more holistic view of sustainable fashion.
Content Format and Style Suggestions: While Instagram and short-form videos dominate, there's an opportunity for long-form content, like podcasts or documentary-style videos, delving into the intricacies of sustainable fashion's impact on global economies and cultures.
Keywords and Trend Analysis: Emerging keywords include "circular fashion," "upcycling," and "ethical consumerism." Trends indicate a growing interest in "carbon-neutral fashion" and "biodegradable textiles."
Audience Preferences and Needs: The audience desires practical guidance on adopting sustainable fashion beyond just purchasing eco-friendly clothes. They seek advice on upcycling, repairing garments, and understanding the lifecycle of their clothing.
Content Distribution Channels: There's a scarcity of quality content on sustainable fashion in emerging platforms like TikTok and Clubhouse. These platforms offer untapped potential for bite-sized educational content and live discussions.
Long-term Content Strategy Suggestions: Develop a comprehensive strategy that balances visually appealing content on mainstream platforms with in-depth discussions through podcasts or webinars. Collaborate with experts, experiment with new platforms, and create a mix of actionable tips and thought-provoking discussions to cater to diverse audience needs.
This analysis provides actionable insights to diversify content formats, explore untapped perspectives, and address the audience's thirst for both practical tips and deeper understanding within the realm of sustainable fashion.