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Ebook Title: Digital Marketing Demystified: A Beginner's Guide Table of Contents: Chapter 1: Introduction to Digital Marketing Understanding the Digital Landscape Importance of Digital Marketing for Businesses Evolution and Trends in Digital Marketing Chapter 2: Building Your Digital Presence Creating a Strong Online Identity Designing an Effective Website Optimizing User Experience (UX) and User Interface (UI) Crafting Compelling Content for the Web Chapter 3: Search Engine Optimization (SEO) Fundamentals of SEO Keyword Research and Analysis On-Page and Off-Page SEO Techniques Local SEO Strategies for Small Businesses Chapter 4: Pay-Per-Click (PPC) Advertising Introduction to PPC Advertising Setting Up a Successful Google Ads Campaign Creating Impactful Ad Copies Bid Management and Quality Score Optimization Chapter 5: Social Media Marketing Leveraging Different Social Media Platforms Crafting a Social Media Strategy Engaging Content Creation for Social Media Measuring Social Media ROI Chapter 6: Content Marketing The Power of Content Marketing Types of Content: Blogs, Videos, Infographics, and More Developing a Content Calendar Content Distribution and Promotion Strategies Chapter 7: Email Marketing Building an Email List Crafting Effective Email Campaigns Personalization and Segmentation Analyzing Email Marketing Performance Chapter 8: Influencer Marketing and Affiliate Marketing Collaborating with Influencers Affiliate Marketing: Earning through Partnerships Measuring the Impact of Influencer and Affiliate Marketing Chapter 9: Data Analytics and Performance Tracking Importance of Analytics in Digital Marketing Setting Up and Interpreting Google Analytics Key Performance Indicators (KPIs) to Monitor A/B Testing and Continuous Improvement Chapter 10: Emerging Trends in Digital Marketing Voice Search and Conversational Marketing Video Marketing and Live Streaming Artificial Intelligence and Automation in Marketing Future Prospects and Continuous Learning Notes: Please review the table of contents and let me know if you'd like any changes or additions before proceeding. Once you approve the table of contents, I'll start generating each chapter with a word count of 1500 words per chapter. Feel free to provide any specific details, case studies, or examples you'd like to see in each chapter to tailor the content to your needs.