Case 01 Social Media Marketing — Beginner Marketing Topic: Social Media Marketing Level: Beginner Goal: Test knowledge 1. Pre-Lesson Knowledge Check Q1 MC What does "engagement rate" measure on social media? A. The number of followers an account has B. How much your audience interacts with your content C. How often you post per week D. The total reach of a single post Engagement rate measures likes, comments, shares, and saves relative to reach — it reflects content quality, not just audience size. Q2 MC Which platform is best suited for B2B professional content? A. TikTok B. Pinterest C. LinkedIn D. Snapchat LinkedIn's user base consists primarily of professionals and decision-makers, making it the top platform for B2B marketing and professional networking. Q3 MC What is a content calendar used for? A. Tracking follower growth over time B. Measuring paid ad performance C. Planning and scheduling posts in advance D. Analyzing competitor accounts A content calendar helps creators plan topics, formats, and posting dates in advance — ensuring consistency without daily decision fatigue. 2. Module Quiz (Sample) Q4 T/F Posting more frequently always leads to higher engagement on social media. ✓ Answer: FALSE Quality consistently outperforms quantity. Over-posting can cause audience fatigue and reduce engagement rates even as reach increases. Q5 SHORT Name two types of content that typically generate high engagement on Instagram. ✓ Sample Answer: Reels and carousel posts Accept any two of: Reels, carousels, behind-the-scenes Stories, polls, user-generated content. Award full marks for any two valid content formats with a brief rationale. 4. Grading Rubric A — Excellent 90–100% | 15–16 pts "Outstanding work — you're ready to build your social media strategy with confidence." B — Good 80–89% | 13–14 pts "Strong understanding — review the modules on content strategy before moving forward." C — Passing 70–79% | 11–12 pts "You passed, but revisiting Modules 2 and 3 will strengthen your foundation significantly." F — Retake Below 70% | 0–10 pts "No worries — review the full course materials and retake when you feel ready." 5. Answer Key Summary Q1: B Q2: C Q3: C Q4: False Q5: Reels + Carousels Q6: B Q7: A Q8: True Q9: C Q10: See rubric 6. Retake Policy Template ⏳ Students who score below 70% must wait 24 hours before attempting the assessment again to allow time for review. 🔄 Students may attempt the assessment a maximum of 3 times — after 3 failed attempts, please contact your instructor for a personalized review session. 🎓 Upon passing with 70% or above, your certificate of completion will be issued automatically within 24 hours.