EMAIL 1 - Day 1 Subject: Downtown condos look different now Alternates: "A few things changed downtown" / "Nashville market update for you" Preview text: More inventory, three new buildings, and rates about half a point lower. Hi, I was looking through the downtown condo market this week and thought of your search. A few things have shifted since we toured together: - Inventory is up roughly 18% - Three new buildings have delivered - Rates are about half a point lower than they were That combination usually means more choice and a little more negotiating room than you had last time. Figured you'd want the update whether you're actively looking or not. Ask: Are you still keeping an eye on downtown, even casually? --- EMAIL 2 - Day 4 Subject: Still watching downtown? Alternates: "Quick question" / "One question, that's it" Preview text: A quick, no-pressure question. Hi, Still thinking about a downtown condo, or has that moved to the back burner? Ask: Either answer is useful - just reply with one word. --- EMAIL 3 - Day 9 Subject: Three that fit what you wanted Alternates: "Under $350K, downtown" / "These matched your list" Preview text: Three condos in your range that weren't available when we last talked. Hi, Three units came up that match what you were originally after - downtown, one or two bedrooms, under $350K: 1. A one-bedroom in one of the new buildings, high floor, priced under the building average 2. A two-bedroom about six blocks from where we toured, seller offering a closing cost credit 3. A smaller unit in an older building with lower monthly fees than the new construction None of these existed as options during your search. Ask: Want me to send the details on any of the three? --- EMAIL 4 - Day 15 Subject: The downtown condo fee breakdown Alternates: "Something useful, no strings" / "Fees, building by building" Preview text: What each downtown building actually charges, in one page. Hi, I put together a one-page comparison of monthly HOA fees across the downtown buildings, plus what each fee actually covers. It's the thing most buyers discover too late, and it can swing your real monthly cost by a few hundred dollars. Yours if you want it. No sign-up, no follow-up sequence - I'll just send the page. Ask: Want me to send it over? --- EMAIL 5 - Day 21 Subject: Should I close your file? Alternates: "Last one from me" / "Closing the loop" Preview text: Totally fine either way - I'd just rather not clutter your inbox. Hi, I don't want to keep sending updates you're not looking for. If downtown isn't in the plan anymore, just reply "not right now" and I'll close the file and stop the updates - no hard feelings at all. If it's still on your mind, even for next year, tell me and I'll go quiet until you say otherwise. Ask: Reply with "not right now" or "still thinking" - either one helps.