**Option 1: The Empathetic Pivot** (Focuses on understanding and gently shifting perspective) Hi Mark. I totally understand wanting to save money on the sale. A one percent commission sounds really tempting up front. The challenge is that discount agents usually cut their marketing budget and buyer agent incentives to make that happen. This often leads to a lower final sale price. I would love to show you how my full marketing plan actually puts more net money in your pocket at closing. Do you have time for a quick coffee tomorrow? - Jessica **Option 2: The Analytical Approach** (Focuses on market logic and numbers) Hey Mark. That is a completely fair question. Here is what the numbers usually show in our market. Agents who discount their own pay right away are often the quickest to discount your home price when negotiating with a buyer. My fee includes staging, professional media, and aggressive ad targeting. Homes with this level of exposure consistently sell for 5 to 8 percent more. I can walk you through the math in person if you are free later today. - Jessica **Option 3: The Direct Action** (Focuses on moving to the next step immediately) Mark I hear you loud and clear. Saving on fees is important. Let us sit down for 10 minutes tomorrow so I can show you exactly what my fee covers and why my listings consistently sell above neighborhood averages. If the math does not make sense for you, I completely understand. Does 4 PM or 5 PM work better for you? - Jessica