Proven marketing analyst with 5+ years of experience and excellent communication skills. At Wirecommerce, generated $45,000 in additional sales, grew ROAS by 60%, and increased customer satisfaction by 26%. Eager to apply my expertise to Paycue’s growth and ROI through extracting actionable, data-driven marketing insights.
May 2018–June 2021
Key Qualifications & Responsibilities
Introduced an automated solution to pulling data from multiple sources, increasing data gathering efficiency by 45%.
Built 2 proprietary analytical tools to identify keyword and social media advertising opportunities, increasing ROAS by 60%.
Collaborated with the management, product design, and marketing teams to implement data-driven website and product improvements.
Onboarded 2 junior analysts and conducted Excel and Tableau training sessions for a cross-functional team of 30 employees.
Designed and conducted 5+ customer surveys per month, leading to website improvements that resulted in a 26% increase in customer satisfaction and $45,000 in additional sales over the course of a year.
Junior Marketing Analyst
June 2016–May 2018
Evaluated the performance of 6+ campaigns per month.
Conducted focused A/B testing and extrapolated insights from the results, leading to a 12% increase in conversions.
Introduced the use of SPSS to increase the efficiency and accuracy of data gathering and analysis.
BBA in Data Analytics, Minor in Marketing, Washburn University
Achieved a 3.9 GPA
Microsoft Office Specialist: Microsoft Excel Expert
Certified Market Research Analyst (CMRA)
International Institute of Market Research and Analytics (IIMRA), 2017
Member of the Digital Analytics Association (DAA)
Attended the annual Marketing Analytics Summit (MAS) 4 times.
Led a workshop on data storytelling and presentation during the 2019 MAS.
Thank you for sharing your resume, Jane! You have a great background as a Marketing Analyst, and I can see why you would be an asset to any organization looking to improve their marketing strategy. Here are some suggestions for how to improve your resume further:
Add a professional summary: While you have a summary section, it could be improved by incorporating a few more details about your experience, skills, and career goals. This will help give recruiters a better idea of what you can offer and what you're looking for in your next role.
Use bullet points to highlight your accomplishments: While you have some great achievements listed, they could be made more prominent by using bullet points to make them stand out. This will help recruiters easily scan your resume and see what you've accomplished in your previous roles.
Quantify your achievements wherever possible: You've already done a great job of this in your previous experience, but it's worth emphasizing again. Using specific numbers and statistics to highlight your accomplishments will make it easier for recruiters to see the impact you've had in your previous roles.
Include more details about your education: While you've listed your degree and GPA, you could also include more information about any relevant coursework, projects, or extracurricular activities that demonstrate your skills and expertise.
Highlight any additional skills or certifications: While you've listed some great skills and certifications, it's possible that you have others that could be relevant to your next role. Make sure to highlight any additional skills or certifications that could be an asset to potential employers.
Overall, your resume looks great, Jane! By incorporating these suggestions, you'll be able to make your accomplishments and skills stand out even more and help catch the attention of potential employers. Best of luck with your job search!